Lyft Replaces Pink With Two-Tier Membership and DashPass

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Lyft's new plans replace immediate ride discounts with credits and bring DoorDash into the offer as competitors expand their membership businesses.

Lyft is replacing its standard Pink membership with two new plans that reward customers for taking rides. The higher-priced option also lets members use those rewards toward DoorDash orders, expanding the partnership between the companies while changing benefits that existing Lyft members may have valued.

Announced November 5, the redesign comes as DoorDash pursues its proposed $17 billion acquisition of Instacart and Uber moves forward with its planned takeover of Delivery Hero. Both deals could eventually bring more services into their membership programs. Lyft is expanding its offer through a partnership rather than buying a delivery business.

Two Plans and a Different Way to Earn Rewards

Lyft Go replaces the standard Lyft Pink membership with two options:

Lyft Go with DashPass: $9.99 per month or $96 annually. Members earn 8% of eligible ride spending back in Lyft Credits, up to $40 monthly. Credits can be used toward Lyft rides or eligible DoorDash orders, and DashPass is included at no additional charge.
Lyft Go Core: $4.99 monthly. Members earn 5% back in Lyft Credits, up to $20 monthly, for use on Lyft rides. DashPass isn't included.

Both plans include three relaxed ride cancellations per month and matching donations through Lyft's Round Up & Donate program. The higher tier also waives lost-item fees. Eligible new members can start with a one-month free trial.

The previous standard Pink membership gave customers an automatic 5% discount on eligible rides, along with complimentary Priority Pickup upgrades when available. Lyft Go replaces the immediate discount with credits for future purchases, and Priority Pickup isn't listed among the new plan's standard benefits.

A higher advertised reward percentage won't necessarily mean better value for every customer. Someone who appreciated automatic savings or faster pickups may prefer the old benefits, while frequent riders who also order from DoorDash may find the new arrangement more appealing.

Credits expire 60 days after issuance, subject to applicable law, and must be redeemed rather than applied automatically. Rewards are calculated on eligible fares, excluding taxes, fees, tolls, tips and discounted amounts. Some rides, including shared and Lyft Business rides, don't qualify.

Members can't redeem credits while a membership is paused, although the expiration clock keeps running. When a membership ends, unused credits are locked and may be forfeited. How much members actually save will depend on how often they ride and whether they use their credits before they expire.

How the DoorDash Partnership Works

Existing members of either service can now claim benefits from the other. Lyft Go with DashPass subscribers can activate DashPass without an additional fee, while existing DashPass members can claim Lyft Go at no extra charge.

Members must link their accounts and activate the benefits. Even customers who previously connected their Lyft and DoorDash accounts need to claim the new membership.

The companies are also adding DoorDash ordering to the Lyft app on select trips. Riders can browse restaurants and begin an order before their ride ends, whether or not they're members.

Lyft and DoorDash have offered joint benefits since 2024, but the new program gives their membership relationship a larger role. A DashPass subscriber has another reason to choose Lyft, while a frequent Lyft rider can use earned credits toward delivery.

Neither company has disclosed how it shares membership revenue or pays for the new rewards.

The Competition Is Moving Beyond Rides and Deliveries

DoorDash's proposed acquisition of Instacart could eventually allow DashPass and Instacart+ subscribers to use both services through one membership fee. The companies estimate that eliminating overlapping membership payments could save consumers approximately $100 million annually, although they haven't announced the eventual pricing or complete benefits. The transaction still requires shareholder and regulatory approvals.

Uber sees an opportunity to expand Uber One through its proposed acquisition of Delivery Hero, whose results offer some context for the strategy.

Subscribers accounted for 47% of the total value of orders placed through Delivery Hero's platforms in the second quarter of 2026, up 12 percentage points from a year earlier. The company also reported that customers who order across multiple categories, such as restaurant meals and groceries, spend an average of five times as much as customers who use only one category.

Those figures don't prove membership caused the additional spending. They do show how valuable customers who use several of a company's services can be.

What Happens to Existing Lyft Pink Members?

Existing standard Pink members won't have to sign up again. Lyft says they'll receive advance notice and automatically move to Lyft Go with DashPass at their next renewal without a change to their current membership price. Members who don't want to continue can cancel before renewal. Lyft Pink All-Access isn't changing.

Lyft will need to explain the changes to existing members, particularly the loss of automatic ride discounts and Priority Pickup upgrades, the new credit rules and the steps required to activate DashPass.

Some customers may welcome the ability to use ride rewards for delivery. Others may miss the benefits they're losing.

Lyft hasn't disclosed how it expects the redesign to affect membership revenue, retention or profitability.

INSIDER TAKE

Replacing immediate discounts with credits is an important membership decision. Lyft is giving customers a reason to return for another ride or delivery order, but it's also changing the value existing members signed up for. Someone who appreciated automatic savings or faster pickups may not see expiring credits as an improvement, even with a higher advertised reward percentage.

The competitive choices are interesting, too. Uber is expanding through acquisitions, while DoorDash is combining acquisitions with partnerships. Lyft can offer members delivery benefits without owning a delivery business. Partnerships can be less expensive than acquisitions, but they also mean coordinating the customer experience, sharing responsibilities and agreeing on who pays for the benefits.

For subscription operators, the economics deserve attention. Broader benefits may encourage members to return more often, spend across more services and stay subscribed longer. But those gains have to cover the cost of rewards and partnerships, and the benefits must remain valuable to customers. Lyft has introduced a broader offer. Whether it creates a stronger membership business remains to be seen.

Related Member Resources

Lyft is replacing benefits existing members know with credits for future purchases, while using DoorDash to broaden the offer. Operators considering a similar change need to understand what customers value and whether the partnership pays for itself.

Why Subscribers Stay: How Retention Drivers Differ From Acquisition Drivers
This decision guide shows how to compare why people joined with what keeps them renewing. When familiar benefits change, it helps teams check whether they're removing something longtime members still value.
Subscription Partner Bundles: How to Evaluate Revenue Quality
This strategy guide examines activation, customer behavior, partner costs and the revenue a bundle produces over time. It helps operators judge whether additional usage is enough to support the rewards and shared costs of an offer like Lyft Go with DashPass.