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The Trouble With Engagement
Time spent and repeated use can look like success without producing it. This week’s news shows why subscription leaders need to understand what engagement actually delivers.
Signal of the Week:
Engagement is not disappearing. It’s losing its status as a self-explanatory measure of success...
by Kathy Greenler Sexton —
Jul 20, 2026
engagement
meta
microdramas
netflix
streaming
truecaller
youtube
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