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The Subscription You Sell Is Not Always the One Your Customer Gets
Platforms and partners can change how your customer finds, buys, pays for, and experiences your subscription.
Signal of the Week:
Your customer’s experience is shaped by every platform and partner between you and them.
You can spend months perfecting your subscription. Then it leaves t...
by Kathleen Greenler Sexton —
Jun 29, 2026
disney
google
google play
microsoft
subscriber experience & service operations
vimeo
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