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Your First Dollar Is Just the Start
This week’s news shows why more of the growth opportunity is moving to what happens after the customer says yes.
Signal of the Week:
Your first dollar is opening the door to more ways to earn the next one.
A recurring payment has traditionally done a lot of the economic work in a subscript...
by Kathy Greenler Sexton —
Aug 10, 2026
disney
duolingo
general motors
hubspot
legalzoom
marketwise
paramount
peloton
roku
snap
starlink
the new york times
tiktok
The Subscription You Sell Is Not Always the One Your Customer Gets
Platforms and partners can change how your customer finds, buys, pays for, and experiences your subscription.
Signal of the Week:
Your customer’s experience is shaped by every platform and partner between you and them.
You can spend months perfecting your subscription. Then it leaves t...
by Kathleen Greenler Sexton —
Jun 29, 2026
disney
google
google play
microsoft
subscriber experience & service operations
vimeo
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