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Who’s in Control? (Hint: It’s Not You.)
Customers have more ways to shape what happens after they subscribe, and they are not the only ones gaining influence.
Signal of the Week:
More players have a say in what happens once someone becomes your subscriber.
Subscription businesses are used to setting a lot of the rules: what cu...
by Kathy Greenler Sexton —
Aug 31, 2026
a1
delivery hero
disney
eharmony
espn
hims & hers
intuit
keeps
mailchimp
nurx
quickbooks
rocket money
thirty madison
turbotax
uber
uber one
visa
workday
Your First Dollar Is Just the Start
This week’s news shows why more of the growth opportunity is moving to what happens after the customer says yes.
Signal of the Week:
Your first dollar is opening the door to more ways to earn the next one.
A recurring payment has traditionally done a lot of the economic work in a subscript...
by Kathy Greenler Sexton —
Aug 10, 2026
disney
duolingo
general motors
hubspot
legalzoom
marketwise
paramount
peloton
roku
snap
starlink
the new york times
tiktok
The Subscription You Sell Is Not Always the One Your Customer Gets
Platforms and partners can change how your customer finds, buys, pays for, and experiences your subscription.
Signal of the Week:
Your customer’s experience is shaped by every platform and partner between you and them.
You can spend months perfecting your subscription. Then it leaves t...
by Kathleen Greenler Sexton —
Jun 29, 2026
disney
google
google play
microsoft
subscriber experience & service operations
vimeo
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