Apple Opens Bundle Requests and Enables Multiseat Subscriptions

Apple is moving the subscription options it announced in June from announcement to action.

For businesses that sell subscriptions through Apple, that means decisions about bundling, group access, pricing and who controls the subscription account.

Developers can now request access to Apple’s new subscription Bundles and Suites. Apple has also enabled multiseat purchasing by default for auto-renewable subscriptions in App Store Connect, Apple’s dashboard for managing App Store subscriptions.

Volume Purchasing launches October 22, giving businesses and schools a way to buy multiple subscription seats through Apple Business Manager and Apple School Manager. Group Purchases, which will let an individual subscriber buy multiple seats and invite other people to use them, are expected this winter.

Subscription Insider covered the original announcement in June. What changed this week is that developers can start deciding how, or whether, these options fit their subscription business.

Developers Can Now Request Bundles and Suites

Bundles let developers sell multiple subscriptions together through one Apple In-App Purchase.

• A Bundle can include subscriptions inside one app, across several apps from the same developer, or from different developers.
• Suites work differently. One developer can offer a single subscription that provides access across several of its apps.

Developers have to apply before they can offer either option. If Apple approves the request, its team works with the developer on the setup, including pricing and the launch date.

For Bundles involving more than one developer, each participating developer must submit a request and sign Apple’s Multi-Developer Bundle Program Legal Addendum.

Apple has also built in a way to handle customers who already subscribe to one of the products included in a Bundle. If an existing subscriber buys the Bundle, Apple says the customer will be upgraded and receive a prorated refund for the unused portion of the standalone subscription.

Apple says Bundles and Suites will become available later this year on iOS 27, iPadOS 27, macOS 27 and tvOS 27 or later.

Multiseat Purchasing Is Now On by Default

Apple has also turned on multiseat purchasing by default for auto-renewable subscriptions in App Store Connect.

This allows one purchaser to buy more than one seat for a subscription. Developers can decide whether to offer multiple seats and whether those subscriptions are available through the App Store, Apple Business Manager or Apple School Manager.

Pricing can change as the number of seats grows. By default, each seat carries the subscription’s existing price, but developers can create up to five volume-pricing levels with different seat thresholds and prices.

Some existing subscriptions will not be switched on automatically.

Subscriptions created before September 14 are opted out by default if they do not use StoreKit 2 or already have Family Sharing enabled. Apple requires StoreKit 2 for subscriptions sold to groups and organizations.

Developers using Family Sharing should also check their settings. Apple says only the group purchaser can share a multiseat subscription with family members. Other purchased seats are assigned to individual users.

For most subscriptions, developers can turn multiseat purchasing off. For an approved subscription, doing so removes it from Apple Business Manager and Apple School Manager. Existing multiseat subscriptions can continue renewing, but purchasers will not be able to add seats.

INSIDER TAKE

In June, Apple gave developers new ways to package and sell subscriptions. Now subscription teams have decisions to make.

Bundles raise some familiar questions. Which subscriptions make sense together? What should the combined offer cost? If another developer is involved, does the partnership bring in customers the business would not have reached on its own?

Multiseat purchasing creates a different kind of relationship. One person or organization may pay while several people use the product.

That can affect pricing and account ownership. It also changes practical parts of the subscriber experience. Who controls the seats? Who gets renewal notices? What happens when a user needs help but someone else owns the subscription?

These are business decisions. Teams should make them intentionally rather than accepting whatever happens to be turned on in App Store Connect.

Apple is expanding what businesses can sell through the App Store, from bundled subscriptions to accounts with multiple users.

For businesses that sell through Apple, the question now is which of those models actually improves the offer and the economics.

Volume Purchasing goes live October 22. The setup decisions start now.

SOURCES

• Apple Developer: Get your subscriptions ready for iOS 27, September 16, 2026
• Apple Developer: Create Bundles and Suites for auto-renewable subscriptions
• Apple Developer: Manage purchase options for an auto-renewable subscription
• Apple Developer, WWDC26: Offer subscriptions to groups and organizations
• Subscription Insider: Apple Announces New App Store Subscription Bundles and Retention Tools, June 9, 2026