Advisory Services from the Leading Expert On The Membership Economy.
Helping Companies Leverage Subscription Pricing, Digital Community, and Freemium to Build Deeper Relationships with Customers
Peninsula Strategies, the consulting firm founded by Robbie Kellman Baxter, focuses on helping companies leverage subscription pricing, digital community and freemium to build deeper relationships with customers in the Membership Economy. Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as ASICS, Netflix, Electronic Arts, and The Wall Street Journal.
Peninsula Strategies has advised nearly 100 organizations in over 20 industries on growth strategy. A sought-after writer and keynote speaker, Robbie has presented at top universities, associations and corporations, as well as to corporate boards and leadership teams around the world. Robbie has created and starred in 10 video courses in collaboration with LinkedIn Learning on business topics ranging from innovation to customer success and membership.
Robbie is the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue as well as The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave. She also hosts the podcast Subscription Stories: True Tales From the Trenches. Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS, media, consumer products and community organizations.