ANTENNA
ANTENNA

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Best-in-Class Market Measurement of Media Purchase Behavior and Subscription Metrics.

The business of media is going through a fundamental shift. Consumers are switching from a preset bundle of video services to an a la carte menu of subscriptions.

Existing media measurement companies measure what people watch because, currently, more viewers = more $$$ but the economics of unbundled media are driven by # of subscriptions, not by # of viewers.

This shift will start with the “streaming wars” but extend to video, audio, gaming, and consumer subscription at-large as consumers make trade-offs between categories.

Major video & audio streaming companies, digital media subscriptions, and even dating & fitness apps need to understand how their growth, churn, retention, switching, and customer value metrics compare to the rest of the market.

ANTENNA solves this problem.

Build your subscription scorecard with nuanced subscription insights from across the market. We cover video, audio, digital media market share and subscription metrics. We are focused on transaction-level purchase behavior.

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    Details
    Best-in-Class Market Measurement of Media Purchase Behavior and Subscription Metrics.
    Product Name:
    ANTENNA
    Product Description:

    MARKET SHARE
    Build your subscription scorecard with nuanced subscription insights from across the market. We cover video, audio, digital media market share and subscription metrics. We are focused on transaction-level purchase behavior.

    NET SUBSCRIBER ADDS
    Enhance your subscriber projections with the most accurate subscription metric benchmarks available. We allow you to see how your growth, churn, retention, switching, and customer value metrics compare to the rest of the market.

    SIGN-UPS BY DISTRIBUTOR
    Build a sophisticated distribution strategy with ecosystem insights for key distribution channels. We provide subscription insights even from walled data gardens like leading App Store and Channels providers.

    Business Types Served:
    Entertainment and Streaming
    Stage Solution is Designed For:
    Start-up, SMB, Enterprise
    Contact/Other

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