Alliant – The Audience Company

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Alliant – The Audience Company
Alliant – The Audience Company


Data-driven Audience and 1st Party Enrichment Solutions to Optimize Marketing Profitability in Any Channel.

Alliant delivers audience-based solutions built from transactional data, advanced data science and high-performance technology. Our DataHub is a Member-driven database that collects billions of transaction-level details — including “positive” and “negative” behaviors — that are aggregated and transformed for analytics. The result — stable and predictive solutions that predict the value of every consumer, for any offer.

Alliant’s business was founded almost 20 years ago to help subscription marketers mail more profitably. Today, Alliant provides powerful predictive audiences and first-party data enrichment to drive acquisition, retention and reactivation across programmatic, social, TV and email. We have developed thousands of subscription-focused variables and models, meaning subscription marketers can quickly activate and prove ROI. And when you work with Alliant, you will have a team of data scientists and strategists that are always available to consult on customized solutions that will innovate your business and grow your subscriber base.

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Subscription brands turn to Alliant’s data-driven audience and 1st party enrichment solutions to optimize marketing profitability in any channel.
Product Name
Audience Targeting, Optimization, Data Enrichment
Product Description

Audience Targeting: People-based marketing starts with Alliant Audiences. Derived from second-party data and built at the PII Level, Alliant Audiences can reach your target audience across devices and channels, including display, video, email, direct mail, advanced TV, and OTT.

Optimization: Predict campaign performance against specific KPI’s such as response, payment or lifetime value – with custom built models at the deterministic, PII level. Immediately cut costs and be empowered to make more strategic decisions about segmentation and messaging.

Data Enrichment: First-party data is your most valuable asset. Take your CRM to the next level – layering in transactional, demographic, lifestyle & automotive attributes, predictive scores and more. Insights are delivered in real-time to inform a personalized customer journey or in batch for modeling and analytics.

Business Types Served
Business Media and Publishing, Clubs, Consumer Media and Publishing, Consumer Services, Direct-to-Consumer, Entertainment and Streaming, Learning and Training, Magazines, Memberships, Newsletters, Subscription Apps, Subscription Boxes, Subscription Gaming
Stage Solution is Designed For
SMB, Enterprise

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