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Best-in-Class Market Measurement of Media Purchase Behavior and Subscription Metrics.
The business of media is going through a fundamental shift. Consumers are switching from a preset bundle of video services to an a la carte menu of subscriptions.
Existing media measurement companies measure what people watch because, currently, more viewers = more $$$ but the economics of unbundled media are driven by # of subscriptions, not by # of viewers.
This shift will start with the “streaming wars” but extend to video, audio, gaming, and consumer subscription at-large as consumers make trade-offs between categories.
Major video & audio streaming companies, digital media subscriptions, and even dating & fitness apps need to understand how their growth, churn, retention, switching, and customer value metrics compare to the rest of the market.
Build your subscription scorecard with nuanced subscription insights from across the market. We cover video, audio, digital media market share and subscription metrics. We are focused on transaction-level purchase behavior.