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Lisa B. Dubrow, Esq.
Lisa B. Dubrow, Esq.

About

Legal Expertise for Recurring-Revenue Subscription Businesses

Lisa B. Dubrow, Esq. is a lawyer specializing in advertising and consumer protection issues, including specifically how to comply with rules and regulations focused on subscription and recurring billing business models.

Her private practice provides legal services to a wide spectrum of clients who advertise and market goods and services to consumers, with a focus on compliance with federal and state consumer protection laws, including Attorneys General investigations and Federal Trade Commission Rules, Guidelines and enforcement.

Lisa B. Dubrow, Esq also provides efficient contract drafting and negotiations pertaining to bringing goods and services to market.

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Company Name:
Lisa B. Dubrow, Esq.
Legal Expertise for Recurring-Revenue and Subscription Businesses.
Product Name:
Lisa B. Dubrow, Esq.
Product Description:

Lisa Dubrow has advised a broad spectrum of clients on legal issues pertaining to advertising, marketing and business transactions in the marketing industries for over 20 years. Her private practice provides legal services to a wide spectrum of clients who advertise and market goods and services to consumers, with a focus on compliance with federal and state consumer protection laws, including Attorneys General investigations and Federal Trade Commission Rules, Guidelines and enforcement. She counsels on e-commerce issues, including the collection and sharing of consumer data and privacy laws, subscription arrangements with recurring billing models, cross-selling, up-selling and affiliate arrangements and social media. Services also include efficient contract drafting and negotiations pertaining to bringing goods and services to market.

Product Features:

CONSUMER PROTECTION: Monitoring all consumer touch points to avoid regulatory and consumer complaints, customer management procedures and policies, advertising review and monitoring, outsourcing arrangements, corporate policies, sales and refund policies, response to regulatory inquiries and internal and external procedures that ensure sound consumer support practices. Lisa has represented clients before federal, state and local consumer protection agencies, including the FTC, state attorneys general, and the New York City Department of Consumer Affairs.

E-COMMERCE: All aspects including review of webpages and assisting in proper testing for changes and creating sound terms of use and privacy policies tailored to clients' businesses, assisting in all issues surrounding the use of recurring billing models and subscription arrangements, establishing affiliate relationships and monitoring.

PRIVACY: Creation and implementation of privacy policies, acquisition and protection of consumer information stored on databases, COPPA compliance, contractual protections and monitoring of third party relationships, and employee compliance training and best practices. Lisa Dubrow has earned the Certified Information Privacy Professional in the United States and EU (CIPP/US), (CIPP/E) and a Certified Information Privacy Management (CIPM) credential through the International Association of Privacy Professionals.

ADVERTISING CLEARANCE: Claim substantiation, including review of clinical studies and research, navigating complex state and federal consumer protection laws to avoid regulatory complaints regarding false and misleading advertising and class action suits, and proper use of third party materials. Review of all media, including social networking, buzz/viral marketing, e-commerce, telemarketing, direct mail, direct response advertising, broadcast, print advertising, product placement and event sponsorships.

CONTRACTS: Contract negotiation and drafting with a focus on e-commerce, joint marketing arrangements, affiliate marketing, licensing, sponsorships, publishing, production, distribution of consumer products and services, advertising, promotions and public relations, as well as contractual arrangements of all types for entrepreneurial clients.

SWEEPSTAKES, CONTESTS, REBATES, AND OTHER PROMOTIONS: Creation and review of consumer promotions, including drafting of official rules for sweepstakes, contests, competitions, and the implementation of procedures and filing of appropriate registrations and bonding in applicable states.

SELF REGULATORY CHALLENGES: Lisa Dubrow was an advisory member of the Children's Advertising Review Unit and a member of the Electronic Retailers Association for many years. She has challenged competitors and defended her client's advertising before the National Advertising Division and the Children's Advertising Review Unit – self-regulatory bodies associated with the National Advertising Review Council and the Council of Better Business Bureaus

Product Benefits:
Stay on the right side of state and federal regulations.
Business Types Served:
Associations, Business Media and Publishing, Business Services, Clubs, Consumer Media and Publishing, Consumer Services, Data and IoT, Direct-to-Consumer, Entertainment and Streaming, Magazines, Memberships
Stage Solution is Designed For:
Start-up, SMB, Enterprise
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