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Does your CFO always say no to your budget requests? Learn what your CFO needs to hear so you can secure budget for your Subscriber Retention Initiatives.
In this on-demand seminar, get inside the mind of a CFO, understand how they prioritize expenditures and learn how to convince them to loosen the purse strings for your engagement and retention programs!
Learn from on-demand CFO and recurring revenue expert, Denice Sakakeeny, as she teaches us the playbook for securing your budget. When it comes to budget proposals, Denice has seen it all. The good, the bad, and the ugly. She understands what retention initiatives will actually move the needle, and the best way to educate your executive team (especially your CFO) to get them funded. She will answer all your questions, including:
- What types of engagement and retention programs should I include in my marketing plan?
- How should I pitch retention programs to my CFO?
- What size budget can I reasonably expect for customer engagement?