Fifteen years ago, most of us didn’t even know what social media was. Ten years ago, only some of us used it with any regularity. Today, most of us use it in either our work or personal lives, or both. It is such a big part of our lives now, and businesses and social media marketers know it. In this STAT PACK, we explore just how prevalent social media is, what tools are the most popular, what social media skills are most sought after, and the importance of budgeting and ROI have become.
Table of Contents
Overview
- Digital Market Outlook: social media ad spend in the U.S. 2017-2025
- Digital Market Outlook: social media ad spend per internet user U.S. 2017-2025
- Mobile ad spend in the U.S. 2017-2026, by format
- Digital ad impressions in the U.S. 2018-2021, by site type
- Ad spend vs. media time gap in the U.S. 2022
Usage
- Social media marketing penetration in the U.S. 2013-2022
- Social media marketing goals of U.S. businesses 2021
- Importance of digital media types in marketing in the U.S. 2021
- Importance of social media platforms in communications strategies U.S. 2020
- Most sought-after skillsets in content marketing in the U.S. 2020
- Content types valuable for social media marketing in the U.S. 2021
Budget & ROI
- Share of digital in media budgets in the U.S. 2021, by format
- U.S. businesses social media marketing budget share 2015-2022
- U.S. businesses social media marketing budget share 2021, by industry
- Ability to measure digital advertising ROI among retailers in the U.S. 2020
Effectiveness
- Top channels to explain product benefits in the U.S. & Canada 2021
- Ad media influencing purchase processes of U.S. social media users 2021
- Ad types most effective in targeting U.S. social media users 2021
- Information sources influencing purchase decisions in the U.S. 2021
- Share of U.S. consumers influenced by social media ads 2020
- Share of U.S. consumers influenced by social media ads 2021, by age
- Effectiveness of social media marketing in the U.S. 2021
- Most effective influencer content types in the U.S. 2021
Market Leaders
- Social media platforms used by marketers worldwide 2021
- Most important social media platforms in communications content strategies U.S 2020
- Leading social media used by small businesses for advertising in the U.S. 2021
- Leading retail digital marketing platforms in the U.S. 2020
- Most popular social media for influencer marketing in the U.S. 2021
Audience
- Social media platforms consumers want brands to use in the U.S. 2021
- Features of social media marketing making a brand attractive in the U.S. 2021
- Actions consumers take when they follow brands on social in the U.S. 2021
- Ways consumers engage with brands on social media in the U.S. 2021
- Brand social media actions influencing purchase decisions in the U.S. 2021
- Leading channels to contact businesses for consumers in U.S. and Australia 2021
- Influencer ad formats referred by U.S. social media users 2021
- Trust in advertising in the U.S. 2021, by medium
