Customer retention is utterly central to subscription business profitability and core to a retention marketers job. With a good retention rate, you can afford to break-even or even take a small loss on new customer acquisition marketing. Your retention sales pay you to grow. Here are some of our most popular and evergreen member resources, focused on retention marketing.
- Subscription Retention Handbook
- Understand A Subscription Payment In Action
Popular Retention Marketing Resources:
- How to Measure Retention Rate: Excel Workbook and Guide
- Renewal Psychographics: Why New Subscription Customers Renew Differently
- How to Maximize SaaS Retention
- How to Reduce Subscriber Churn in 14 Days
- Slow Churned: How To Target Retention Efforts So They Don't Backfire
- Marketing Boot Camp: The only conference dedicated to subscriber acquisition, engagement and retention strategies.