Audience & Demand Generation

Industry News

Shopify Merchants Made Over $1.5 Billion in Sales Thanksgiving Weekend
Shopify Merchants Made Over $1.5 Billion in Sales Thanksgiving Weekend
Dana E. NeutsNovember 30, 2018
Fox News Launches Streaming Subscription Channel Fox Nation
Fox News Launches Streaming Subscription Channel Fox Nation
Dana E. NeutsNovember 29, 2018
The New York Times Reports Q3 Success with Subscription-First Strategy
The New York Times Reports Q3 Success with Subscription-First Strategy
Dana E. NeutsNovember 5, 2018
Weekly Subscription News: Porsche, Payments and Publishing
Weekly Subscription News: Porsche, Payments and Publishing
Dana E. NeutsOctober 20, 2018
The New York Times and Scribd Team Up to Offer Subscription Bundles
The New York Times and Scribd Team Up to Offer Subscription Bundles
Dana E. NeutsOctober 19, 2018
AMC Theatres Movie Subscription Grows to Over 400,000 Members
AMC Theatres Movie Subscription Grows to Over 400,000 Members
Dana E. NeutsOctober 12, 2018
Walgreens and Birchbox Partner to Expand Reach of Premium Beauty Brands
Walgreens and Birchbox Partner to Expand Reach of Premium Beauty Brands
Dana E. NeutsOctober 11, 2018
Sprint Offers Prime, Hulu and Tidal Subscriptions with Unlimited Premium
Sprint Offers Prime, Hulu and Tidal Subscriptions with Unlimited Premium
Dana E. NeutsSeptember 7, 2018
Nickelodeon Launches SVOD Service 'Nicksplat' on VRV
Nickelodeon Launches SVOD Service 'Nicksplat' on VRV
Dana E. NeutsAugust 30, 2018
Match Group Attributes Revenue Increase to Subscriber Growth in Q2
Match Group Attributes Revenue Increase to Subscriber Growth in Q2
Dana E. NeutsAugust 17, 2018
Meredith Corp. Total Revenue of $788 Million for FY2018 Q2
Meredith Corp. Total Revenue of $788 Million for FY2018 Q2
Dana E. NeutsAugust 14, 2018
Washington Post Launches Twitch Channel for Must-Watch News and Events
Washington Post Launches Twitch Channel for Must-Watch News and Events
Dana E. NeutsJuly 19, 2018
Teleport Subscriptions Offer $105 Flights from LA and San Francisco
Teleport Subscriptions Offer $105 Flights from LA and San Francisco
Dana E. NeutsJune 20, 2018
EA Launches Origin Access Premier Subscription for PC Games
EA Launches Origin Access Premier Subscription for PC Games
Dana E. NeutsJune 11, 2018
YouTube to Launch New Streaming Music Service: YouTube Music
YouTube to Launch New Streaming Music Service: YouTube Music
Dana E. NeutsMay 30, 2018
Subscription Newsletter theSkimm Raises Nearly $12 Million in Series C
Subscription Newsletter theSkimm Raises Nearly $12 Million in Series C
Dana E. NeutsMay 29, 2018
Lyft Launches Rideshare Subscription for $200 a Month
Lyft Launches Rideshare Subscription for $200 a Month
Dana E. NeutsMay 22, 2018
YouTube and Hulu to Add Cheddar to Live and Streaming TV Line-Up
YouTube and Hulu to Add Cheddar to Live and Streaming TV Line-Up
Dana E. NeutsApril 23, 2018
Apple to Launch New Apple News Product as Premium Subscription
Apple to Launch New Apple News Product as Premium Subscription
Dana E. NeutsApril 20, 2018
TheOneRing.net Is Testing Subscription Model Before New TV Series
TheOneRing.net Is Testing Subscription Model Before New TV Series
Dana E. NeutsApril 17, 2018
Comcast Expands Partnership with Netflix Subscription Bundles
Comcast Expands Partnership with Netflix Subscription Bundles
Dana E. NeutsApril 16, 2018
Spotify to Update Free Version of Streaming Music Service
Spotify to Update Free Version of Streaming Music Service
Dana E. NeutsApril 12, 2018
TuneIn Launches TuneIn Live for Live Sports on Amazon Alexa
TuneIn Launches TuneIn Live for Live Sports on Amazon Alexa
Dana E. NeutsApril 6, 2018
Snap Cuts 100 Employees in Advertising in Third Round of Cuts
Snap Cuts 100 Employees in Advertising in Third Round of Cuts
Dana E. NeutsApril 4, 2018
Weekly Subscription News: Coconuts, Kahoots and Kits
Weekly Subscription News: Coconuts, Kahoots and Kits
Dana E. NeutsMarch 24, 2018
Lyft Tests All-Access Subscription Plans Starting at $199 a Month
Lyft Tests All-Access Subscription Plans Starting at $199 a Month
Dana E. NeutsMarch 22, 2018
The Athletic Raises Another $20 Million to Fuel Further Expansion
The Athletic Raises Another $20 Million to Fuel Further Expansion
Dana E. NeutsMarch 20, 2018
Another Subscription-Based Virtual Reality Platform to Launch This Fall
Another Subscription-Based Virtual Reality Platform to Launch This Fall
Dana E. NeutsMarch 16, 2018
Disney Names New ESPN President as Company Prepares for Launch of ESPN+
Disney Names New ESPN President as Company Prepares for Launch of ESPN+
Dana E. NeutsMarch 14, 2018
Netflix Stock Jumps After Partnership with Europe’s Sky TV Announced
Netflix Stock Jumps After Partnership with Europe’s Sky TV Announced
Dana E. NeutsMarch 8, 2018
Sinemia Launches Discounted Movie Ticket Subscription Service in U.S.
Sinemia Launches Discounted Movie Ticket Subscription Service in U.S.
Dana E. NeutsMarch 6, 2018
Apple Reports Record Revenue and Earnings for Q1 FY 2018
Apple Reports Record Revenue and Earnings for Q1 FY 2018
Dana E. NeutsMarch 5, 2018
Weekly Subscription News: Ad Placement, Publishers and Paywalls
Weekly Subscription News: Ad Placement, Publishers and Paywalls
Dana E. NeutsMarch 3, 2018
Facebook Invests $3 Million in Local News Subscription Accelerator
Facebook Invests $3 Million in Local News Subscription Accelerator
Dana E. NeutsMarch 2, 2018
Pandora Grows Subscription Revenue 63.2 Percent in Q4 2017
Pandora Grows Subscription Revenue 63.2 Percent in Q4 2017
Dana E. NeutsMarch 1, 2018
Startup Scroll to Offer Ad-Free News for $5 a Month
Startup Scroll to Offer Ad-Free News for $5 a Month
Dana E. NeutsFebruary 28, 2018
Cloud Storage Company Dropbox Files for $500 Million IPO
Cloud Storage Company Dropbox Files for $500 Million IPO
Dana E. NeutsFebruary 27, 2018
Viveport Ups Subscription Price and Adds Membership Benefits
Viveport Ups Subscription Price and Adds Membership Benefits
Dana E. NeutsFebruary 26, 2018
Weekly Subscription News: Amazon, Ad Blocking and Aftonbladet
Weekly Subscription News: Amazon, Ad Blocking and Aftonbladet
Dana E. NeutsFebruary 24, 2018
Fox News to Launch Stand-Alone Subscription for Superfans by Year End
Fox News to Launch Stand-Alone Subscription for Superfans by Year End
Dana E. NeutsFebruary 22, 2018
News Corp Reports Revenue Increase and $66 Million Net Loss in Q2 FY18
News Corp Reports Revenue Increase and $66 Million Net Loss in Q2 FY18
Dana E. NeutsFebruary 20, 2018
YouTube CEO Says The Video Platform Cares about Creators and Monetization
YouTube CEO Says The Video Platform Cares about Creators and Monetization
Dana E. NeutsFebruary 19, 2018
Weekly Subscription News: Music, Marvel and MoviePass
Weekly Subscription News: Music, Marvel and MoviePass
Dana E. NeutsFebruary 17, 2018
WWE Reports Record Revenue of $801.0 Million in 2017
WWE Reports Record Revenue of $801.0 Million in 2017
Dana E. NeutsFebruary 15, 2018
YouTube Ramps Up Official Artist Channels by Adding Single Subscription
YouTube Ramps Up Official Artist Channels by Adding Single Subscription
Dana E. NeutsJanuary 26, 2018
Microsoft Ups Its Game with a Major Expansion to Xbox Game Pass
Microsoft Ups Its Game with a Major Expansion to Xbox Game Pass
Dana E. NeutsJanuary 25, 2018
Delta Launches Membership Program for Private Air Travel
Delta Launches Membership Program for Private Air Travel
Dana E. NeutsJanuary 19, 2018
BMW, Mercedes and Porsche: Revved Up for Subscriptions
BMW, Mercedes and Porsche: Revved Up for Subscriptions
Dana E. NeutsJanuary 18, 2018
SiriusXM Launches New Personalized, Smart Content Listening Experience
SiriusXM Launches New Personalized, Smart Content Listening Experience
Dana E. NeutsJanuary 16, 2018
Facebook Makes Major Changes to News Feed to Focus on Personal Posts
Facebook Makes Major Changes to News Feed to Focus on Personal Posts
Dana E. NeutsJanuary 15, 2018
HTC Announces Success of Viveport Subscriptions before CES 2018
HTC Announces Success of Viveport Subscriptions before CES 2018
Dana E. NeutsJanuary 9, 2018
Google Gives Developers of Subscription-Based Android Apps a Raise
Google Gives Developers of Subscription-Based Android Apps a Raise
Dana E. NeutsJanuary 4, 2018
Food Delivery Service UberEats Considers Subscription Service in U.K.
Food Delivery Service UberEats Considers Subscription Service in U.K.
Dana E. NeutsJanuary 3, 2018
Lincoln to Launch Month-to-Month Vehicle Subscriptions in 2018
Lincoln to Launch Month-to-Month Vehicle Subscriptions in 2018
Dana E. NeutsDecember 26, 2017
Pandora Offers On-Demand Listening to Free Users Who Watch Video Ads
Pandora Offers On-Demand Listening to Free Users Who Watch Video Ads
Dana E. NeutsDecember 22, 2017
Disney to Buy Fox’s TV, Entertainment and Cable Networks for $52.4 Billion
Disney to Buy Fox’s TV, Entertainment and Cable Networks for $52.4 Billion
Dana E. NeutsDecember 21, 2017
T-Mobile to Acquire Layer3 TV and Launch Online TV Service in 2018
T-Mobile to Acquire Layer3 TV and Launch Online TV Service in 2018
Dana E. NeutsDecember 14, 2017
Developers Get Access to New Subscription Features in App Store
Developers Get Access to New Subscription Features in App Store
Dana E. NeutsDecember 13, 2017
JCPenney Partners with Bombfell for Big & Tall Men’s Subscription Box
JCPenney Partners with Bombfell for Big & Tall Men’s Subscription Box
Dana E. NeutsDecember 12, 2017
Cengage Makes College Textbooks More Affordable Through Subscriptions
Cengage Makes College Textbooks More Affordable Through Subscriptions
Dana E. NeutsDecember 8, 2017
Cinemark Launches Movie Club to Compete Against MoviePass
Cinemark Launches Movie Club to Compete Against MoviePass
Dana E. NeutsDecember 6, 2017
"Tryall" Wants to Take the Stress Out of Trial Subscriptions
Dana E. NeutsDecember 5, 2017
The New York Times Cuts Number of Free Articles in Half
The New York Times Cuts Number of Free Articles in Half
Dana E. NeutsDecember 4, 2017
MoviePass Lowers Movie Subscription to $6.95 a Month
MoviePass Lowers Movie Subscription to $6.95 a Month
Dana E. NeutsDecember 1, 2017
Meredith Corporation Will Buy Time Inc. for $2.8 Billion in Cash
Meredith Corporation Will Buy Time Inc. for $2.8 Billion in Cash
Dana E. NeutsNovember 28, 2017
Salesforce Reports Record Revenue of $2.68 Billion for Q3 FY 2018
Salesforce Reports Record Revenue of $2.68 Billion for Q3 FY 2018
Dana E. NeutsNovember 27, 2017
Weekly Subscription News: MoviePass, More Products and Media Ownership
Weekly Subscription News: MoviePass, More Products and Media Ownership
Dana E. NeutsNovember 25, 2017
Subscription Box Sunday Debuts on PollyDrop.com This Weekend
Subscription Box Sunday Debuts on PollyDrop.com This Weekend
Dana E. NeutsNovember 21, 2017
Time Inc. Launches Sports Illustrated TV, Its Second VOD Subscription
Time Inc. Launches Sports Illustrated TV, Its Second VOD Subscription
Dana E. NeutsNovember 17, 2017
Streaming Video Subscription Service Fullscreen to Shut Down in January
Streaming Video Subscription Service Fullscreen to Shut Down in January
Dana E. NeutsNovember 16, 2017
Nintendo Switch Owners Can Now Download Hulu to Gaming Consoles
Nintendo Switch Owners Can Now Download Hulu to Gaming Consoles
Dana E. NeutsNovember 14, 2017
Netflix Reports Strong Q3 Financials Including 5.3 Million New Members
Netflix Reports Strong Q3 Financials Including 5.3 Million New Members
Dana E. NeutsOctober 17, 2017
Time Inc. Launches Membership Program, PEOPLE Perks, for $60 a Year
Time Inc. Launches Membership Program, PEOPLE Perks, for $60 a Year
Dana E. NeutsOctober 13, 2017
Netflix is Raising Prices on Two of Its Three Subscription Plans
Netflix is Raising Prices on Two of Its Three Subscription Plans
Dana E. NeutsOctober 9, 2017
Cornerstone OnDemand to Make Corporate Learning Available Anytime
Cornerstone OnDemand to Make Corporate Learning Available Anytime
Dana E. NeutsOctober 6, 2017
LiveXLive to Acquire Slacker Radio for $50 Million
LiveXLive to Acquire Slacker Radio for $50 Million
Dana E. NeutsOctober 3, 2017
Vimeo Launches Vimeo Live and Agrees to Acquire Livestream
Vimeo Launches Vimeo Live and Agrees to Acquire Livestream
Dana E. NeutsOctober 2, 2017
This Week’s Subscription News: CBS All Access, Amazon and Analytics
This Week’s Subscription News: CBS All Access, Amazon and Analytics
Dana E. NeutsSeptember 30, 2017
Volvo Launches ‘Care by Volvo,’ a New Car Subscription Service
Volvo Launches ‘Care by Volvo,’ a New Car Subscription Service
Dana E. NeutsSeptember 27, 2017
Gamers ‘Jump’ for Joy with On-Demand Subscription for Indie Games
Gamers ‘Jump’ for Joy with On-Demand Subscription for Indie Games
Dana E. NeutsSeptember 25, 2017
This Week’s Subscription News: Google, Gobbling and GoCardless
This Week’s Subscription News: Google, Gobbling and GoCardless
Dana E. NeutsSeptember 23, 2017
Patreon Raises $60 Million in New Funding to Scale Up Operations
Patreon Raises $60 Million in New Funding to Scale Up Operations
Dana E. NeutsSeptember 21, 2017
Workday Posts Subscription Revenue of $434.5 M, a 42 Percent Increase
Workday Posts Subscription Revenue of $434.5 M, a 42 Percent Increase
Dana E. NeutsSeptember 7, 2017
Fitbit Launches Fitbit Coach, a Subscription Coaching Service
Fitbit Launches Fitbit Coach, a Subscription Coaching Service
Dana E. NeutsSeptember 5, 2017
Salesforce Hits Record-Setting Milestone with $10 Billion Run Rate
Salesforce Hits Record-Setting Milestone with $10 Billion Run Rate
Dana E. NeutsAugust 29, 2017
FTC Approves Amazon’s Acquisition of Whole Foods
FTC Approves Amazon’s Acquisition of Whole Foods
Dana E. NeutsAugust 28, 2017
This Week’s Subscription News: Ad Blocking, Bankruptcy and Big Gambles
This Week’s Subscription News: Ad Blocking, Bankruptcy and Big Gambles
Dana E. NeutsAugust 26, 2017
Medium Launches New Logo and Expands Partner Program to Pay Writers
Medium Launches New Logo and Expands Partner Program to Pay Writers
Dana E. NeutsAugust 25, 2017
Cheddar TV Brings Its Tech and Business News Broadcast to Radio
Cheddar TV Brings Its Tech and Business News Broadcast to Radio
Dana E. NeutsAugust 24, 2017
MoviePass Switches from Tiered Pricing to a $9.95 Monthly Subscription
MoviePass Switches from Tiered Pricing to a $9.95 Monthly Subscription
Dana E. NeutsAugust 22, 2017
Google Reaches Out to Publishers with New Tools
Google Reaches Out to Publishers with New Tools
Dana E. NeutsAugust 21, 2017
Facebook Launches Watch, a Video Platform for Original Shows
Facebook Launches Watch, a Video Platform for Original Shows
Dana E. NeutsAugust 15, 2017
Why Are Publishers Like The Ringer and BackChannel Leaving Medium?
Why Are Publishers Like The Ringer and BackChannel Leaving Medium?
Dana E. NeutsAugust 11, 2017
Pandora Shows Growth in Q2, But Can It Survive a $275 Million Loss?
Pandora Shows Growth in Q2, But Can It Survive a $275 Million Loss?
Dana E. NeutsAugust 8, 2017
Twitter Tests Promoted Tweet Subscription Package for $99 a Month
Twitter Tests Promoted Tweet Subscription Package for $99 a Month
Dana E. NeutsAugust 3, 2017
Sports News Startup ‘The Athletic’ Raises Another $5.4 Million in Funding
Sports News Startup ‘The Athletic’ Raises Another $5.4 Million in Funding
Dana E. NeutsAugust 2, 2017
LinkedIn Launches ‘LinkedIn Lite’ Mobile App for Android in India
LinkedIn Launches ‘LinkedIn Lite’ Mobile App for Android in India
Dana E. NeutsJuly 28, 2017
Microsoft Reports $6.5 Billion in Net Income for FY 2017 Q4
Microsoft Reports $6.5 Billion in Net Income for FY 2017 Q4
Dana E. NeutsJuly 24, 2017
eBay and Shopify Announce New Partnership, Integrating Platforms
eBay and Shopify Announce New Partnership, Integrating Platforms
Dana E. NeutsJuly 21, 2017
Bloomberg Relaunches Businessweek with Two-Tiered Membership Model
Bloomberg Relaunches Businessweek with Two-Tiered Membership Model
Dana E. NeutsJune 19, 2017
Audience & Demand Generation Home
Search This Site
Stay in the know. Get the Weekly Subscription News Round-up! Free Newsletter