Audience & Demand Generation

Industry News

Axel Springer to Merge Insider Inc. and eMarketer Inc. Next Year
Axel Springer to Merge Insider Inc. and eMarketer Inc. Next Year
Dana E. NeutsJune 18, 2019
Walmart to Offer Delivery Unlimited Grocery Subscription for $98 a Year
Walmart to Offer Delivery Unlimited Grocery Subscription for $98 a Year
Dana E. NeutsJune 17, 2019
Google’s Stadia Cloud-Based Gaming Service Available for Pre-Order Now
Google’s Stadia Cloud-Based Gaming Service Available for Pre-Order Now
Dana E. NeutsJune 13, 2019
Netflix Buys StoryBots for Kids’ Educational Programming
Netflix Buys StoryBots for Kids’ Educational Programming
Dana E. NeutsMay 15, 2019
Brightback Raises $11 Million to Fund Subscription Retention Software
Brightback Raises $11 Million to Fund Subscription Retention Software
Dana E. NeutsApril 25, 2019
Luminary Launches Podcast App Using Freemium Model
Luminary Launches Podcast App Using Freemium Model
Dana E. NeutsApril 24, 2019
SiriusXM Now Offers Over 300 Channels Outside the Car for $8 a Month
SiriusXM Now Offers Over 300 Channels Outside the Car for $8 a Month
Dana E. NeutsApril 22, 2019
Tabloid National Enquirer Is For Sale - Is It a Bargain or a Bad Idea?
Tabloid National Enquirer Is For Sale - Is It a Bargain or a Bad Idea?
Dana E. NeutsApril 18, 2019
Ridesharing Company Uber Files for IPO
Ridesharing Company Uber Files for IPO
Dana E. NeutsApril 16, 2019
Scribd Launches Exclusive Content from Bestselling Authors
Scribd Launches Exclusive Content from Bestselling Authors
Dana E. NeutsApril 4, 2019
Disney Completes $71 Billion Acquisition of 21st Century Fox
Disney Completes $71 Billion Acquisition of 21st Century Fox
Dana E. NeutsMarch 28, 2019
Burger King Launches $5 a Month BK Café Coffee Subscription
Burger King Launches $5 a Month BK Café Coffee Subscription
Dana E. NeutsMarch 18, 2019
Weekly Subscription News: AMI, Acquisitions and Android Developers
Weekly Subscription News: AMI, Acquisitions and Android Developers
Dana E. NeutsMarch 16, 2019
Cinemark Announces Record Q4 Revenue and 560K Movie Club Members
Cinemark Announces Record Q4 Revenue and 560K Movie Club Members
Dana E. NeutsFebruary 27, 2019
HubSpot Subscription Revenue Grows 35 Percent to $136.8 Million in Q4
HubSpot Subscription Revenue Grows 35 Percent to $136.8 Million in Q4
Dana E. NeutsFebruary 22, 2019
Hulu Lowers Subscription Rates after Netflix Raises Theirs
Hulu Lowers Subscription Rates after Netflix Raises Theirs
Dana E. NeutsJanuary 29, 2019
BuzzFeed Cuts 43 Journalists as Part of 15 Percent Workforce Reduction
BuzzFeed Cuts 43 Journalists as Part of 15 Percent Workforce Reduction
Dana E. NeutsJanuary 28, 2019
Weekly Subscription News: Sinclair, Sony and Streaming
Weekly Subscription News: Sinclair, Sony and Streaming
Dana E. NeutsJanuary 26, 2019
Viacom to Buy Ad-Supported Streaming Service Pluto TV for $340 Million
Viacom to Buy Ad-Supported Streaming Service Pluto TV for $340 Million
Dana E. NeutsJanuary 25, 2019
Wine-by-the-glass Subscription Company Vinebox Raises $5.9 Million
Wine-by-the-glass Subscription Company Vinebox Raises $5.9 Million
Dana E. NeutsJanuary 22, 2019
Weekly Subscription News: Amazon, Ad Blockers and Arby’s
Weekly Subscription News: Amazon, Ad Blockers and Arby’s
Dana E. NeutsJanuary 19, 2019
Postmates Raises $100 Million Investment As It Plans Its IPO
Postmates Raises $100 Million Investment As It Plans Its IPO
Dana E. NeutsJanuary 18, 2019
IMDb Launches Free Streaming Video Channel for Movies and TV
IMDb Launches Free Streaming Video Channel for Movies and TV
Dana E. NeutsJanuary 14, 2019
Vive to Offer Unlimited VR Games with Viveport Infinity Subscription
Vive to Offer Unlimited VR Games with Viveport Infinity Subscription
Dana E. NeutsJanuary 11, 2019
SiriusXM Paid Subscriber Base Hits Record High of Nearly 34 Million
SiriusXM Paid Subscriber Base Hits Record High of Nearly 34 Million
Dana E. NeutsJanuary 10, 2019
AMC Theatres’ Movie Subscription Program Grows to 600K Members
AMC Theatres’ Movie Subscription Program Grows to 600K Members
Dana E. NeutsDecember 31, 2018
The New York Times Shares Impressive Numbers as It Looks Back at 2018
The New York Times Shares Impressive Numbers as It Looks Back at 2018
Dana E. NeutsDecember 20, 2018
Apple’s Relaunch of Texture Magazine App Could Come Next Spring
Apple’s Relaunch of Texture Magazine App Could Come Next Spring
Dana E. NeutsDecember 18, 2018
Shopify Merchants Made Over $1.5 Billion in Sales Thanksgiving Weekend
Shopify Merchants Made Over $1.5 Billion in Sales Thanksgiving Weekend
Dana E. NeutsNovember 30, 2018
Fox News Launches Streaming Subscription Channel Fox Nation
Fox News Launches Streaming Subscription Channel Fox Nation
Dana E. NeutsNovember 29, 2018
The New York Times Reports Q3 Success with Subscription-First Strategy
The New York Times Reports Q3 Success with Subscription-First Strategy
Dana E. NeutsNovember 5, 2018
Weekly Subscription News: Porsche, Payments and Publishing
Weekly Subscription News: Porsche, Payments and Publishing
Dana E. NeutsOctober 20, 2018
The New York Times and Scribd Team Up to Offer Subscription Bundles
The New York Times and Scribd Team Up to Offer Subscription Bundles
Dana E. NeutsOctober 19, 2018
AMC Theatres Movie Subscription Grows to Over 400,000 Members
AMC Theatres Movie Subscription Grows to Over 400,000 Members
Dana E. NeutsOctober 12, 2018
Walgreens and Birchbox Partner to Expand Reach of Premium Beauty Brands
Walgreens and Birchbox Partner to Expand Reach of Premium Beauty Brands
Dana E. NeutsOctober 11, 2018
Sprint Offers Prime, Hulu and Tidal Subscriptions with Unlimited Premium
Sprint Offers Prime, Hulu and Tidal Subscriptions with Unlimited Premium
Dana E. NeutsSeptember 7, 2018
Nickelodeon Launches SVOD Service 'Nicksplat' on VRV
Nickelodeon Launches SVOD Service 'Nicksplat' on VRV
Dana E. NeutsAugust 30, 2018
Match Group Attributes Revenue Increase to Subscriber Growth in Q2
Match Group Attributes Revenue Increase to Subscriber Growth in Q2
Dana E. NeutsAugust 17, 2018
Meredith Corp. Total Revenue of $788 Million for FY2018 Q2
Meredith Corp. Total Revenue of $788 Million for FY2018 Q2
Dana E. NeutsAugust 14, 2018
Washington Post Launches Twitch Channel for Must-Watch News and Events
Washington Post Launches Twitch Channel for Must-Watch News and Events
Dana E. NeutsJuly 19, 2018
Teleport Subscriptions Offer $105 Flights from LA and San Francisco
Teleport Subscriptions Offer $105 Flights from LA and San Francisco
Dana E. NeutsJune 20, 2018
EA Launches Origin Access Premier Subscription for PC Games
EA Launches Origin Access Premier Subscription for PC Games
Dana E. NeutsJune 11, 2018
YouTube to Launch New Streaming Music Service: YouTube Music
YouTube to Launch New Streaming Music Service: YouTube Music
Dana E. NeutsMay 30, 2018
Subscription Newsletter theSkimm Raises Nearly $12 Million in Series C
Subscription Newsletter theSkimm Raises Nearly $12 Million in Series C
Dana E. NeutsMay 29, 2018
Lyft Launches Rideshare Subscription for $200 a Month
Lyft Launches Rideshare Subscription for $200 a Month
Dana E. NeutsMay 22, 2018
YouTube and Hulu to Add Cheddar to Live and Streaming TV Line-Up
YouTube and Hulu to Add Cheddar to Live and Streaming TV Line-Up
Dana E. NeutsApril 23, 2018
Apple to Launch New Apple News Product as Premium Subscription
Apple to Launch New Apple News Product as Premium Subscription
Dana E. NeutsApril 20, 2018
TheOneRing.net Is Testing Subscription Model Before New TV Series
TheOneRing.net Is Testing Subscription Model Before New TV Series
Dana E. NeutsApril 17, 2018
Comcast Expands Partnership with Netflix Subscription Bundles
Comcast Expands Partnership with Netflix Subscription Bundles
Dana E. NeutsApril 16, 2018
Spotify to Update Free Version of Streaming Music Service
Spotify to Update Free Version of Streaming Music Service
Dana E. NeutsApril 12, 2018
TuneIn Launches TuneIn Live for Live Sports on Amazon Alexa
TuneIn Launches TuneIn Live for Live Sports on Amazon Alexa
Dana E. NeutsApril 6, 2018
Snap Cuts 100 Employees in Advertising in Third Round of Cuts
Snap Cuts 100 Employees in Advertising in Third Round of Cuts
Dana E. NeutsApril 4, 2018
Weekly Subscription News: Coconuts, Kahoots and Kits
Weekly Subscription News: Coconuts, Kahoots and Kits
Dana E. NeutsMarch 24, 2018
Lyft Tests All-Access Subscription Plans Starting at $199 a Month
Lyft Tests All-Access Subscription Plans Starting at $199 a Month
Dana E. NeutsMarch 22, 2018
The Athletic Raises Another $20 Million to Fuel Further Expansion
The Athletic Raises Another $20 Million to Fuel Further Expansion
Dana E. NeutsMarch 20, 2018
Another Subscription-Based Virtual Reality Platform to Launch This Fall
Another Subscription-Based Virtual Reality Platform to Launch This Fall
Dana E. NeutsMarch 16, 2018
Disney Names New ESPN President as Company Prepares for Launch of ESPN+
Disney Names New ESPN President as Company Prepares for Launch of ESPN+
Dana E. NeutsMarch 14, 2018
Netflix Stock Jumps After Partnership with Europe’s Sky TV Announced
Netflix Stock Jumps After Partnership with Europe’s Sky TV Announced
Dana E. NeutsMarch 8, 2018
Sinemia Launches Discounted Movie Ticket Subscription Service in U.S.
Sinemia Launches Discounted Movie Ticket Subscription Service in U.S.
Dana E. NeutsMarch 6, 2018
Apple Reports Record Revenue and Earnings for Q1 FY 2018
Apple Reports Record Revenue and Earnings for Q1 FY 2018
Dana E. NeutsMarch 5, 2018
Weekly Subscription News: Ad Placement, Publishers and Paywalls
Weekly Subscription News: Ad Placement, Publishers and Paywalls
Dana E. NeutsMarch 3, 2018
Facebook Invests $3 Million in Local News Subscription Accelerator
Facebook Invests $3 Million in Local News Subscription Accelerator
Dana E. NeutsMarch 2, 2018
Pandora Grows Subscription Revenue 63.2 Percent in Q4 2017
Pandora Grows Subscription Revenue 63.2 Percent in Q4 2017
Dana E. NeutsMarch 1, 2018
Startup Scroll to Offer Ad-Free News for $5 a Month
Startup Scroll to Offer Ad-Free News for $5 a Month
Dana E. NeutsFebruary 28, 2018
Cloud Storage Company Dropbox Files for $500 Million IPO
Cloud Storage Company Dropbox Files for $500 Million IPO
Dana E. NeutsFebruary 27, 2018
Viveport Ups Subscription Price and Adds Membership Benefits
Viveport Ups Subscription Price and Adds Membership Benefits
Dana E. NeutsFebruary 26, 2018
Weekly Subscription News: Amazon, Ad Blocking and Aftonbladet
Weekly Subscription News: Amazon, Ad Blocking and Aftonbladet
Dana E. NeutsFebruary 24, 2018
Fox News to Launch Stand-Alone Subscription for Superfans by Year End
Fox News to Launch Stand-Alone Subscription for Superfans by Year End
Dana E. NeutsFebruary 22, 2018
News Corp Reports Revenue Increase and $66 Million Net Loss in Q2 FY18
News Corp Reports Revenue Increase and $66 Million Net Loss in Q2 FY18
Dana E. NeutsFebruary 20, 2018
YouTube CEO Says The Video Platform Cares about Creators and Monetization
YouTube CEO Says The Video Platform Cares about Creators and Monetization
Dana E. NeutsFebruary 19, 2018
Weekly Subscription News: Music, Marvel and MoviePass
Weekly Subscription News: Music, Marvel and MoviePass
Dana E. NeutsFebruary 17, 2018
WWE Reports Record Revenue of $801.0 Million in 2017
WWE Reports Record Revenue of $801.0 Million in 2017
Dana E. NeutsFebruary 15, 2018
YouTube Ramps Up Official Artist Channels by Adding Single Subscription
YouTube Ramps Up Official Artist Channels by Adding Single Subscription
Dana E. NeutsJanuary 26, 2018
Microsoft Ups Its Game with a Major Expansion to Xbox Game Pass
Microsoft Ups Its Game with a Major Expansion to Xbox Game Pass
Dana E. NeutsJanuary 25, 2018
Delta Launches Membership Program for Private Air Travel
Delta Launches Membership Program for Private Air Travel
Dana E. NeutsJanuary 19, 2018
BMW, Mercedes and Porsche: Revved Up for Subscriptions
BMW, Mercedes and Porsche: Revved Up for Subscriptions
Dana E. NeutsJanuary 18, 2018
SiriusXM Launches New Personalized, Smart Content Listening Experience
SiriusXM Launches New Personalized, Smart Content Listening Experience
Dana E. NeutsJanuary 16, 2018
Facebook Makes Major Changes to News Feed to Focus on Personal Posts
Facebook Makes Major Changes to News Feed to Focus on Personal Posts
Dana E. NeutsJanuary 15, 2018
HTC Announces Success of Viveport Subscriptions before CES 2018
HTC Announces Success of Viveport Subscriptions before CES 2018
Dana E. NeutsJanuary 9, 2018
Google Gives Developers of Subscription-Based Android Apps a Raise
Google Gives Developers of Subscription-Based Android Apps a Raise
Dana E. NeutsJanuary 4, 2018
Food Delivery Service UberEats Considers Subscription Service in U.K.
Food Delivery Service UberEats Considers Subscription Service in U.K.
Dana E. NeutsJanuary 3, 2018
Lincoln to Launch Month-to-Month Vehicle Subscriptions in 2018
Lincoln to Launch Month-to-Month Vehicle Subscriptions in 2018
Dana E. NeutsDecember 26, 2017
Pandora Offers On-Demand Listening to Free Users Who Watch Video Ads
Pandora Offers On-Demand Listening to Free Users Who Watch Video Ads
Dana E. NeutsDecember 22, 2017
Disney to Buy Fox’s TV, Entertainment and Cable Networks for $52.4 Billion
Disney to Buy Fox’s TV, Entertainment and Cable Networks for $52.4 Billion
Dana E. NeutsDecember 21, 2017
T-Mobile to Acquire Layer3 TV and Launch Online TV Service in 2018
T-Mobile to Acquire Layer3 TV and Launch Online TV Service in 2018
Dana E. NeutsDecember 14, 2017
Developers Get Access to New Subscription Features in App Store
Developers Get Access to New Subscription Features in App Store
Dana E. NeutsDecember 13, 2017
JCPenney Partners with Bombfell for Big & Tall Men’s Subscription Box
JCPenney Partners with Bombfell for Big & Tall Men’s Subscription Box
Dana E. NeutsDecember 12, 2017
Cengage Makes College Textbooks More Affordable Through Subscriptions
Cengage Makes College Textbooks More Affordable Through Subscriptions
Dana E. NeutsDecember 8, 2017
Cinemark Launches Movie Club to Compete Against MoviePass
Cinemark Launches Movie Club to Compete Against MoviePass
Dana E. NeutsDecember 6, 2017
"Tryall" Wants to Take the Stress Out of Trial Subscriptions
Dana E. NeutsDecember 5, 2017
The New York Times Cuts Number of Free Articles in Half
The New York Times Cuts Number of Free Articles in Half
Dana E. NeutsDecember 4, 2017
MoviePass Lowers Movie Subscription to $6.95 a Month
MoviePass Lowers Movie Subscription to $6.95 a Month
Dana E. NeutsDecember 1, 2017
Meredith Corporation Will Buy Time Inc. for $2.8 Billion in Cash
Meredith Corporation Will Buy Time Inc. for $2.8 Billion in Cash
Dana E. NeutsNovember 28, 2017
Salesforce Reports Record Revenue of $2.68 Billion for Q3 FY 2018
Salesforce Reports Record Revenue of $2.68 Billion for Q3 FY 2018
Dana E. NeutsNovember 27, 2017
Weekly Subscription News: MoviePass, More Products and Media Ownership
Weekly Subscription News: MoviePass, More Products and Media Ownership
Dana E. NeutsNovember 25, 2017
Subscription Box Sunday Debuts on PollyDrop.com This Weekend
Subscription Box Sunday Debuts on PollyDrop.com This Weekend
Dana E. NeutsNovember 21, 2017
Time Inc. Launches Sports Illustrated TV, Its Second VOD Subscription
Time Inc. Launches Sports Illustrated TV, Its Second VOD Subscription
Dana E. NeutsNovember 17, 2017
Streaming Video Subscription Service Fullscreen to Shut Down in January
Streaming Video Subscription Service Fullscreen to Shut Down in January
Dana E. NeutsNovember 16, 2017
Nintendo Switch Owners Can Now Download Hulu to Gaming Consoles
Nintendo Switch Owners Can Now Download Hulu to Gaming Consoles
Dana E. NeutsNovember 14, 2017
Netflix Reports Strong Q3 Financials Including 5.3 Million New Members
Netflix Reports Strong Q3 Financials Including 5.3 Million New Members
Dana E. NeutsOctober 17, 2017
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