Lime Launches LimePass, a Weekly Scooter Subscription Service

On Tuesday, micromobility provider Lime announced the launch of LimePass, a weekly subscription service for commuters and regular scooters. Initially, the service is being

Lime Launches LimePass

Source: Lime

On Tuesday, micromobility provider Lime announced the launch of LimePass, a weekly subscription service for commuters and regular scooters. Initially, the service is being rolled out in the United States, Australia and New Zealand, but it will be available in other global markets starting in January. Engadget reports the service has been in beta since March. The goal of the program is to address the changing needs of commuters and to reward those who use electric scooters and bikes to meet their daily transportation needs.

We know that more than 50% of our riders worldwide trust Lime for their commutes and personal daily trips around the city, said Kevin Shi, Product Manager at Lime, in a December 17 blog post. With our new LimePass service, were proud to offer them a more cost-efficient way to get around town and manage their busy schedules.

 a Weekly Scooter Subscription Service

Source: Lime

Lime said that pricing and participation vary by market. They also said signing up for a Lime Week Pass gives riders unlimited free scooter unlocks for seven consecutive days, which works out to be savings of about $1 per ride for an unlock fee. Users will stay have to pay the per-minute rate for each scooter ride. Depending on usage, Lime says the subscription can pay for itself in two to three days. Engadget reports that, in San Francisco, the price is $4.99 per week.

To sign up for the LimePass scooter subscription service, riders:

  • Open the Lime app
  • Select the menu icon in the upper left-hand corner
  • Select the LimePass icon and follow the prompts

Lime is not the only company offering such a subscription, though theirs may be the only weekly service. Lyft Pink, for example, launched in November. It is a new monthly membership program offered by ride-sharing service Lyft that offers frequent riders a 15% discount off unlimited car rides for $19.99 a month. The subscription includes three, free, 30-minute bike or scooter rides per month as part of the subscription.

Leef also offers a scooter subscription service, though it has limitations as well. For $29.99 a month, Leef scooters can be returned anytime, are always available (in participating markets), get free maintenance and repair and have flexible terms. They do require a $99 activation fee, but they may be more affordable for frequent riders.

Bird also has a similar program, though they bill it as a rental service, available for $25 a month. It is limited to Miami, San Francisco, Washington, D.C. and select college campuses. Prospective riders can join the waitlist on Birds website. When you are ready to rent, you order a scooter through the app and Bird delivers it to you. When youre done, let the company know and they will pick it up for you.

Insider Take:

For urban dwellers, scooters are a practical mode of transportation and an alternative way to commute. They provide environmental benefits as well, reducing carbon emissions and the number of vehicles on the road. The question is this – is there really a big market for scooters and, if so, are there enough people to subscribe to them? Our sense is that scooter providers are testing the waters to see what works. Rentals are the primary business model and subscriptions may be an opportunity for frequent users to save a few bucks, but the market seems new and volatile still. Subscriptions dont seem quite viable, but testing on a smaller scale is a smart move.

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