Uber Eats Tests $9.99 Subscription for Free Unlimited Food Delivery

Uber Eats is testing a subscription service that would give subscribers free unlimited food delivery for $9.99 a month, reports TechCrunch. The delivery fee,

Subscription News: Uber Eats Tests $9.99 Subscription for Free Unlimited Food Delivery

Source: Uber Eats

Uber Eats is testing a subscription service that would give subscribers free unlimited food delivery for $9.99 a month, reports TechCrunch. The delivery fee, which is usually 15% of orders over $5, could save frequent users a lot per month, even if they only order a couple of times.

Uber Eats hasnt disclosed the service, or confirmed its existence, but reverse-engineering specialist Jane Manchun Wong found Uber Eats Pass in the code of an Android app. She shared this image with TechCrunch:

Subscription News: Uber Eats Tests $9.99 Subscription for Free Unlimited Food Delivery

Source: Jane Manchun Wong and TechCrunch

If Uber Eats launches this service, it would help the company compete with other food delivery services who already offer unlimited free food delivery. Postmates, for example, offers Postmates Unlimited. Subscribers get free delivery on orders over $15 from more than 350,000 restaurants like Famous Daves, Chipotle, Taco Bell and Trapper Sushi. With Postmates Unlimited, there is a seven-day free trial and no long-term commitment.

DoorDash also offers a food delivery subscription service, very similar to Postmates Unlimited. The company announced the launch of DashPass last August. With DashPass, subscribers get unlimited free food delivery on orders of $15 and up from restaurants like Wendys, White Castle, The Cheesecake Factory and California Pizza Kitchen. It, too, costs just $9.99 a month. DoorDash says that the subscription service pays for itself with about three orders per month. In its testing, the average DashPass subscriber saved $20 a month, including the $9.99 subscription fee.

Subscription News: Uber Eats Tests $9.99 Subscription for Free Unlimited Food Delivery

Source: Uber Eats

In April, Uber Eats announced other changes to the app to make tracking more transparent and human from the moment a food order is placed to the time it is delivered. According to an April 10 blog post, Uber Eats designers and researchers visited nine countries and met with hundreds of restaurants, delivery partners and customers to ask them how they would improve food delivery. They also analyzed more than 4,400 meal diaries to find out what customers want most. Here are some of the changes Uber Eats users should expect to see:

  • Uber Eats will report when the food deliverer is headed to the restaurant and show users the route the deliverer drives. Eaters will also see if their deliverer has to wait in traffic or at the restaurant.
  • Users will see a progress bar in the app with five distinct stages: (1) confirm order, (2) prepare order at restaurant, (3) show delivery partner is on their way to the restaurant, (4) delivery partner picks up the order, and (5) delivers it to the consumer.
  • The app will also show the latest arrival time and the name of the delivery partner if the customer wants to reach out during delivery.

Were committed to building an app that fits better with your day-to-day – so you can spend less time wondering where your food is and more time enjoying life, said Uber Eats.

Insider Take:

With two of Uber Eats strongest competitors already offering a subscription service, Uber Eats is a little late to the table. They have wasted precious time while their competitors have been gobbling up subscribers for themselves. While Uber Eats designers and researchers were traveling around the world to ask diners what they wanted, they could have been testing and tweaking a subscription feature. From the rollout of DoorDash and Postmates programs, they could have tested similar price points and gauged the perceived value with customers in different countries.

Uber Eats could still be successful with this unlimited subscription idea, provided they understand subscriptions and their customers well. Their past track record with subscriptions has not been positive, however. Maybe they are too distracted by their other lines of business or IPO to keep up with the competition.

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