You’ve probably heard of Pinterest by now. But did you know that even if you don’t have a Pinterest account or a Pin It button on your site, people may be pinning your content and making it available in the public domain?The reason is because of the Pinterest bookmarklet, which any individual can install on their Web browser and which lets them pin images and videos from any Web page–even those behind a paywall.Fortunately, Pinterest has been responsive to the concerns of digital publishers, and has created a line of code you can insert into all your Web pages to disable pinning:

We recommend all premium content sites have their Webmaster install this code on their paywalled pages, as well as any pages with copyrighted images.But don’t let protecting your paywall deter you from using Pinterest all together. This week’s How-to on our sister site, Subscription Site Insider, gives three very good reasons why premium content and membership sites should be on Pinterest. Even B2B sites can use it smartly, without corrupting their paywall.For example, Pinterest is a great way for B2B sites to develop a personal relationship with clients by posting staff photos. Of course, you also want to keep in mind the safety and privacy needs of your staff. So you may want to create digital headshots, like this one created by Lauren Vasil, which has both a personal feel and identity-disguising quality. A perfect happy medium!