Despite months of denial by its parent company Pearson, The Financial Times is being touted for sale by investment banks Nomura and Bank of America Merrill Lynch.

The financial publication, which includes a metered paywall site, is priced at £740 million to £1 billion, 37 times the publication’s projected earnings before interest, taxation and depreciation. But other estimates have valued the site at around £500 million.

Some of the banks are also stating that the sale would include a 50% share of The Economist, also owned by Pearson, and Mergermarket, the site’s acquisition database estimated to be worth £250 million.

Bloomberg, LLC was previously reported to  have expressed interest in The Financial Times, as well as Thomson Reuters and News Corporation, which owns the Wall Street Journal.

The sale would allow Pearson to dissolve its mass media ties and focus on education products.