Since the pandemic hit the U.S., consumer habits have changed, including how we watch subscription TV. Here we look at trends and the future.
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Lisa B. Dubrow, Esq. explains a new FTC rule for companies who have had delayed orders during Covid-19.
Leveraging data gives companies insight into subscriber preferences and activity. Learn more about the need for personalized subscription services.
Lisa B. Dubrow, Esq. explains a recently filed class-action lawsuit against Ancestry.com. Ancestry is accused of violating California law by automatically renewing memberships without
A new platform – Subtext – is having great success helping publishers connect and engage with readers through text messages.
Learn how subscription businesses have remained strong through the COVID-19 crisis and what strategies and business approaches they have used that have enabled them
Learn about the measured impacts of COVID-19 on subscriber acquisition, churn, and growth rates through data gathered from thousands of merchants across multiple industries.
One of the most effective strategies for attracting new customers is to offer subscription bundles, pairing multiple products or services at discounted rates.
To be able to respond effectively to quickly changing market dynamics, finance teams need a strong technical foundation with built-in scalability, security, compliance, flexibility,
Dr. Matt Lindsay, president of Mather Economics, shares subscription trends, risks and opportunities, and recommendations for digital publishers.
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