This week, Attorney Lisa Dubrow spoke to members of our sister site, Subscription Site Insider, about recent government crackdowns on companies collecting customer data online. One of her best tips was that no subscription or membership site — no website at all, in fact — should claim their site is “safe and secure.”Of course, we should all be using encryption technology and SSL certificates on our e-commerce and subscription payment pages (or s-commerce pages, as I like to call them). As Dubrow explained, you should definitely state whatever safety measures you take, like “using encryption technology.” But stating outright that your site is “safe and secure” can get you into a lot of legal hot water, especially since no site is that secure. We’re all vulnerable to hackers and identity thieves, and any security breech can open you up to a lawsuit if you claimed to be “safe and secure.”You’ll also want to use those secure icons from vendors like Verisign and TrustE only if you have a licensing agreement with the vendor. And you should definitely test your wording and icon placement — different audiences respond differently to such assurances.For more information on data collection crackdowns, privacy policies, and how to best notify your customers to any changes in your terms of service, check out the instant replay of Dubrow’s presentation.