STAT PACK Pay TV Usage in the U.S.

STAT PACK – Pay TV in the U.S.

Global and U.S. market overview, market leaders, audiences, cord-cutting and more

Industry experts predict that cord cutting will continue to grow exponentially as viewers choose streaming video as an alternative more frequently. In this STAT PACK report, we share the latest pay TV intelligence, including which pay TV companies have the most subscribers, what percentage of Americans are using paid OTT services versus watching free streaming television or using TV network apps like Comcast, the share of households using streaming SVOD daily by age group and more! Complete with source citations, this report is filled with information perfect for your next presentation or white paper.

Table of contents

Global market overview

  • Number of pay TV subscribers worldwide 2019-2025, by country
  • Pay TV subscriber additions worldwide 2019, by region
  • Pay TV subscriber additions worldwide 2018, by technology
  • Pay TV penetration rate 2020, by country
  • Global pay TV revenue 2019-2023, by region

U.S. market overview

  • Number of pay TV householders in the U.S. 2013-2023
  • Pay TV penetration in the U.S. 2010-2019
  • Revenue of U.S. cable and pay TV providers 2005-2018
  • Expenses of U.S. cable and pay TV providers 2007-2018
  • U.S. cable and pay TV providers revenue 2010-2018, by source
  • Consumer expenditure on entertainment in the U.S. 2017-2020, by segment

Market leaders

  • Pay TV providers with largest number of subscribers in the U.S. 2019
  • Dish Network: number of video subscribers 2011-2019
  • AT&T: number of video subscribers in the U.S. 2014-2019
  • Comcast: number of video subscribers in the U.S. 2014-2019

Audiences

  • Corded pay TV subscribers using streaming services in the U.S. 2018
  • Share of households streaming SVOD daily in the U.S. 2019, by user age groups
  • Traditional pay TV vs. subscription streaming video in the U.S. 2017, by age
  • U.S. teens: video content consumption 2015-2019, by platform

Cord cutting

  • Number of cord cutting households in the U.S. 2019-2023
  • Growth of the number of pay TV households in the U.S. 2019, by type
  • Likelihood to cut the cord in the U.S. 2015-2019
  • Reasons for termination of cable subscriptions in the U.S. 2018-2019
  • Number and share of cord cutters/nevers in the U.S. 2014-2019

Video on demand (VOD)

  • Share of householders streaming SVOD daily in the U.S. 2019, by user age group
  • U.S. consumer spending on digital home entertainment 2019-2019, by type
  • Netflix subscribers among VOD users in the U.S. 2018, by age
  • Amazon Prime Video subscribers among VOD users in the U.S. 2018, by age
  • HBO Go subscribers among VOD users in the U.S. 2018, by age
  • Hulu subscribers among VOD users in the U.S. 2018, by age

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