We love lists! And your subscribers do, too! They’re easy to read and let new subscribers peruse their options. That’s why we like this example from Marketing Profs for its Pro Members.

It’s longer than Get Vero’s super-short welcome email, but it works because it introduces new subscribers to the next “new thing” on the site. And while Webinar instructions are often cluttered and confusing, the ample use of white space make the instructions easy to read.