STATPACK: U.S. Cord-Cutting Trends

We are sure you are up to speed on Cord-Cutter trends, what about Cord-Trimmers and Cord-Nevers? Understand the trends, predictions, demographics, habits, and impact

We are sure you are up to speed on “Cord-Cutter” trends, what about “Cord-Trimmers” and “Cord-Nevers”? Understand the trends, predictions, demographics, habits, and impact of subscription video streaming. What caught our attention in this report, was the pace of change moving forward, how much time consumers are spending with subscription video (versus other forms of video), and how cord-cutters and cord-nevers are acting similarly as the market matures. There are lots more insights enclosed including, understanding consumer habits, streaming service trends and predictions, details on who cord-cutters and cord-nevers are, an overview of their impact on the Pay TV market, and more. This STATPACK is 68 pages, editable, with 30 detailed charts.

Table of contents:

1. Pay TV overview

Pay TV penetration in the U.S. 2010-2016
Growth of the number of pay TV households in the U.S. 2015-2020
Share of pay TV subscribers in the U.S. 2015-2017, by type
Subscriber losses for cable companies in the U.S. 2014-2017
Subscriber losses for cable companies in the U.S. 2017
Churn rate of cable companies in the U.S. 2014-2017
Consumers who plan to change linear TV spending worldwide 2017
Pay TV subscriber losses worldwide 2017, by country

2. Cord-cutting households

Number of cord-cutting households in the U.S. 2018
Number and share of cord-cutters/nevers in the U.S. 2014-2018
Number of non-pay TV households in the U.S. 2010-2017
Number of non-pay TV viewers in the U.S. 2016-2021, by type
Cord nil penetration in the U.S. 2016
Household income of cord cutters in the U.S. 2017
Household income of cord nevers in the U.S. 2017

3. Consumer habits

Time spent with video content among cord cutters in the U.S. 2018, by medium
Plans to change cable/satellite providers in North America Q4 2017
Pay TV cancellation rate in the U.S. Q4 2017
Share of pay TV consumers who cut the cord in past year U.S. by age 2017
Reasons for cutting the cord in North America 2017
Share of cord cutters in the U.S. 2018, by age
Share of cord nevers U.S. 2018, by age
Co-viewing video content among cord cutters in the U.S. 2017, by platform
TV services used as substitute by cord-cutters in the U.S. 2017, by viewer type

4. Streaming services

Monthly time spent watching OTT services in the U.S. in March 2017
Spending on online streaming services in the United States 2017, by consumer type
Number of streaming services used by pay TV subscribers in the U.S. 2017, by type
Cord-cutters who use online streaming services U.S. 2017
Cord-cutters who use online streaming services that are not theirs in the U.S. 2017

5. References