STATPACK: Paid Content Trends in U.S. (Including Print Media)

Paid content is continually evolving, from consumer usage, attitudes, and preferred payment methods to segments of the paid content industry still adopting digital subscriptions.

Paid content is continually evolving, from consumer usage, attitudes, and preferred payment methods to segments of the paid content industry still adopting digital subscriptions.

In this Subscription Insider STATPACK, understand it all as we look at Paid Content. We examine paid content trends, format, revenue. Also, we include trend data on e-publishing, periodical publishing, consumer magazines, newspapers, digital subscriptions, audience profiles and consumption as well as consumer preferences and behaviors such as payment methods, devices, and attitudes. Download the 98-page PowerPoint with 35 charts and graphs, with two embedded excel workbooks to access all the research and data.


Table of Contents

1. Reading in general

  • U.S. daily time spent reading 2014-2016
  • U.S. reading consumption: average reading time in 2016, by age
  • Reasons for reading by U.S. consumers April 2017
  • U.S. consumers types of reading April 2017
  • U.S. household expenditure on reading 2007-2016
  • Substitutes for TV set use during primetime in the U.S. 2004-2015
  • U.S. – types of publications read 2016
  • Library membership penetration in the U.S. 2008-2015
  • Frequency of visiting public libraries in the U.S. 2015
  • U.S. Millennials: reading habits 2015

2. Books

  • Average number of books read by U.S. consumers per year April 2017
  • Preference for print books or e-books by U.S. consumers April 2017
  • Number of books read in the U.S. 2016, by age
  • Genres regularly read by U.S. consumers April 2017
  • U.S. household expenditure on books 2007-2016, by type
  • Book consumption in the U.S. 2011-2016, by format
  • Time spent with books among U.S. tweens and teens 2015
  • Factors influencing book purchase decisions among U.S. teenagers 2014
  • U.S. libraries: popularity of kids reading programs 2015 

3. Newspapers

  • Daily newspaper market USA: Readership of any daily newspaper (print edition) in the U.S. 2017
  • U.S. media use: time spent reading newspapers 2010-2018
  • Newspaper readership in the U.S. 2017, by platform
  • Newspaper audience in the U.S. 2010-2014, by platform
  • Share of digital newspaper subscribers in the U.S. 2015, by circulation
  • U.S. digital newspaper readers data 2015
  • U.S. household expenditure on newspapers and magazines 2016
  • Time spent with newspapers among U.S. tweens and teens 2015

4. Magazines

  • Number of magazine readers in the U.S. 2012-2016
  • U.S. media use: time spent reading magazines 2010-2018
  • Number of magazine issues read per person in the U.S. 2015-2016, by platform
  • Digital magazine format preference in the U.S. 2015
  • Consumer spending on digital magazines in the U.S. 2015-2016
  • Age of digital-only magazine consumer in the U.S. 2015-2016
  • Digital magazine reach in the U.S. 2015-2016
  • Time spent with magazines among U.S. tweens and teens 2015

5. Reference


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