STATPACK: Online Meal Kit Delivery Service Trends

Did you know that the average meal-kit duration is 4 weeks or less for 65% of subscribers? We cover this, and a whole lot

Did you know that the average meal-kit duration is 4 weeks or less for 65% of subscribers? We cover this, and a whole lot more, in our latest Subscription Insider STATPACK examining the trends of the online meal kit delivery service industry worldwide (with a special focus on the United States).

We examine market trends including revenue, key players, market share, and how the meal-kits segment fits into the overall subscription industry. We look at two leading players in this market: Blue Apron and HelloFresh. We also explore consumer behavior.

This is an editable 70-page PowerPoint deck with 30 charts.

1. Market overview

Most popular subscription service categories in the U.S. 2018
Leading U.S. online subscription box retailers 2017, by visits
Leading U.S. online subscription box retailers 2018, by number of visitors
Global direct-to-door meal kit service market revenue 2015/2020
Fresh-food meal-kit delivery market value U.S. 2016-2022
Leading meal kit companies U.S. 2016, based on online sales
Meal kit companies market share in the U.S. as of February 2018
Meal kits in the U.S.: average price per meal 2018, by company

2. Key players: Blue Apron

Global revenue of Blue Apron from 2014 to 2017
Global number of subscribers of Blue Apron from 2015 to 2017
Global number of orders from Blue Apron from 2015 to 2017
Order share of Blue Apron worldwide in 2017, by meal category
Customer share of Blue Apron as of 2017, by age
Global marketing expenses of Blue Apron from 2014 to 2017

3. Key players: HelloFresh

Global revenue of HelloFresh 2013-2017
Net revenue of HelloFresh from 2016 to 2017, by region
HelloFresh: global number of active subscribers 2014-2017
Global number of subscribers of HelloFresh from 2016 to 2018, by quarter
Global number of orders from HelloFresh from 2016 to 2018, by quarter
HelloFresh: global number of servings delivered 2017
Global marketing expenses of HelloFresh from 2016 to 2017

4. Consumer behavior

Consumers with a food and beverage subscription in the U.S. 2017, by product category
Reasons consumers have not subscribed to meal kit delivery U.S. 2017
Global number of active subscribers of Hello Fresh and Blue Apron from 2016 to 2017
Meal kit companies consumers use in the U.S. 2017
U.S. average first year expenditure on meal kits in the United States as of 2017
Average meal kit subscription duration in the U.S. 2017
Meal kit customer retention share in the U.S. 2017, by time since first purchase
Meal kit customer retention share in the United States as of 2017, by company
U.S. grocery delivery service spending share by age group 2017

5. Reference