STATPACK: Digital Coupons and Deals

B2B and B2C subscriptions companies in-the-know understand how they drive new customers and have been using them for years. For many Box Subscriptions, News,

Source: Bigstock and Subscription Insider

Digital Coupons may seem like a strange topic for subscriptions, but really, it isn’t. B2B and B2C subscription companies in-the-know understand how they drive new customers and have been using them for years. For many Box Subscriptions, News, Content and other consumer-focused subscriptions companies who are fighting it out with pure e-commerce companies, digital coupons are a must to compete for new customers.

This Subscription Insider STATPACK looks at digital coupons and especially, the platforms now popular with consumers that aggregate coupons for their users. If your subscriber acquisition includes coupons, you should consider leveraging one or more of these platforms. This STATPACK includes analysis of how consumers are leveraging coupons, mobile coupon usage, coupon utilization by industry, coupon and loyalty behavior, and more.  Download the 116-page PowerPoint with 52 charts and graphs (with six embedded excel charts) to access all the data.


Table of Contents

1. Overview

  • Internet users who accessed daily deals within the last month in the U.S. 2017
  • Internet users who accessed daily deals on a computer in the U.S. 2017
  • Internet users who accessed daily deals on a smartphone in the U.S. 2017
  • Internet users who accessed daily deals on a tablet in the U.S. 2017
  • Number of digital coupon users in the United States 2015-2021
  • Digital coupon usage penetration in the United States 2015-2021
  • Mobile coupon users in the United States 2013-2016
  • Ebates: operating income 2015-2017, by quarter
  • Ebates: gross merchandise sales (GMS) 2014-2017, by quarter

2. Digital coupon usage

  • Leading coupon website awareness according to U.S. users 2016
  • Leading coupon websites based on monthly usage by U.S. users 2016
  • Leading digital coupon sources according to U.S. users 2016
  • U.S. digital coupon usage penetration for selected product categories 2016
  • U.S. digital coupon usage penetration for selected product categories 2016, by gender
  • U.S. digital coupon usage frequency for electronics purchases 2016
  • U.S. digital coupon usage frequency for appliance purchases 2016
  • U.S. digital coupon usage frequency for media purchases 2016
  • U.S. digital coupon usage frequency for food purchases 2016
  • U.S. digital coupon usage frequency for FMCG purchases 2016
  • U.S. digital coupon usage frequency for restaurant and food delivery purchases 2016
  • U.S. digital coupon usage frequency for leisure activity purchases 2016
  • U.S. digital coupon usage frequency for fashion purchases 2016
  • U.S. digital coupon usage frequency for vacation trip bookings 2016
  • U.S. digital coupon usage frequency for furniture purchases 2016
  • U.S. digital coupon usage frequency for health and wellness purchases 2016
  • U.S. digital coupon usage frequency for cosmetics purchases 2016

3. Shopping behavior

  • U.S. mobile coupon redemption 2016, by product category
  • U.S. internet user purchase influence factors 2016
  • Satisfaction with loyalty program offer types in the U.S. 2016
  • Interest in sharing loyalty program offers in the U.S. 2016, by platform
  • Interest in loyalty program offer types in the U.S. 2016
  • Most important characteristics of tablet shopping apps 2017

4. Mobile usage

  • Leading iOS shopping app reach in the United States 2017
  • Leading Android shopping app reach in the United States 2017
  • Most popular e-commerce apps in the U.S. 2017, by reach
  • Most popular e-commerce apps in the U.S. 2017, by audience
  • Use of mobile coupons for marketing purposes in the U.S. 2013-2017
  • U.S. mobile coupon usage and access 2016
  • U.S. mobile coupon usage for selected products 2016
  • U.S. mobile coupon online or offline usage preference 2016
  • U.S. mobile coupon online or offline usage preference 2016, by age group
  • U.S. mobile coupon non-usage reasons 2016
  • Leading U.S. smartphone holiday shopping features 2017
  • Leading U.S. smartphone holiday shopping features 2017, by age group
  • Leading shopping-related activities via mobile phone in the U.S. 2017

5. Groupon

  • Groupon: annual revenue in North America 2009-2016
  • Groupon: quarterly revenue 2009-2017
  • Groupon: quarterly net income/loss 2014-2017
  • Groupon: number of active customers 2009-2017
  • Groupon: TTM gross billings per average active customer 2012-2017
  • Groupon: mobile sales share 2013-2017
  • Groupon: number of mobile app downloads 2013-2017

6. Reference


Need a stat for a presentation or business plan? Perhaps you need to find proof points for your team or next year’s budget planning? We have your covered! Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.

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