STATPACK: Amazon Prime

In this Subscription Insider STATPACK, we look at Amazon Prime trends and predictions including analysis on Prime subscribers, Prime Video subscribers, reach, user behavior,

Source: Bigstock and Subscription Insider

In this Subscription Insider STATPACK, we look at Amazon Prime trends and predictions including analysis on Prime subscribers, Prime Video subscribers, reach, user behavior, shopping behavior and a host of Prime Day statistics. Download the 98-page PowerPoint with 43 charts and graphs (with three embedded excel charts) to access all the data.

1. Amazon Prime

Number of U.S. Amazon Prime subscribers 2013-2017
Share of Amazon Prime subscribers in the U.S. 2015-2017
U.S. affluent Amazon Prime membership penetration 2013-2016
U.S. Amazon Prime membership penetration 2016, by gender
U.S. Amazon Prime membership penetration 2016, by generation
U.S. Amazon Prime membership penetration 2017, by income
Global number of Amazon Prime Video subscribers 2016-2020, by region
Number of Amazon Video subscribers in the U.S. 2015-2022
Number of Amazon Video subscribers in Western Europe 2015-2021
U.S. Amazon Prime subscription plan distribution 2017
Amazon segment net sales 2016-2017

2. Product reach

Most visited multi-platform U.S. web properties 2016
Total global visitor traffic to Amazon.com 2017
Monthly unique visitors to U.S. retail websites 2017
Most popular e-commerce apps in the U.S. 2017, by reach
Most popular e-commerce apps in the U.S. 2017, by audience
Most popular entertainment apps in the U.S. 2017, by reach
Most popular entertainment apps in the U.S. 2017, by audience
Leading iPhone entertainment apps in the U.S. 2017, by downloads
Emmy Awards: nominations by studio 2017
Emmy Awards: nominations by network 2017

3. Usage

U.S. internet user Amazon service reach 2017
U.S. consumer usage of Amazon services and products 2017
U.S. usage frequency of Amazon services and products 2017
U.S. consumer personal data sharing within an Amazon user account 2017
U.S. consumer membership in Amazon Prime 2017
Perceived U.S. Amazon Prime membership value of members 2016
Perceived U.S. Amazon Prime membership value of members 2016, by generation

4. Shopping behavior

Global net revenue of Amazon 2014-2016, by segment
Average spending of Amazon Prime and non-Prime members 2015-2017
Most popular U.S. Amazon product categories 2016
Most popular U.S. Amazon Prime product categories 2016
Most popular U.S. Amazon Prime Now product categories 2016
U.S. internet users Amazon holiday shopping reasons 2016

5. Amazon Prime Day

Amazon Prime Day sales worldwide 2015-2017
Amazon Prime Day revenue growth worldwide 2016-2017
Amazon ad spend on TV Prime Day promotion in the U.S. 2017
U.S. digital Amazon audience on Prime Day and Cyber Monday 2015-2016
U.S. user purchase intent on Amazon Prime Day 2017
U.S. user online shopping intent at work on Amazon Prime Day 2017
Most popular U.S. Amazon Prime Day product categories 2017
Amazon Prime Day marketplace sales share worldwide 2015-2017
Amazon Prime Day share of electronic deals 2017

6. Reference

Need a stat for a presentation or business plan? Perhaps you need to find proof points for your team or next year’s budget planning? We have your covered! Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.