Modern-Day Medicis: When Content Consumers Become Superfans

Book publishers, film studios, and TV channels beware! Indie content creators are bypassing traditional intermediaries and forging ongoing relationships directly with subscribing supporters.

Book publishers, film studios, and TV channels beware! Indie content creators are bypassing traditional intermediaries and forging ongoing relationships directly with subscribing supporters. Two Internet trends -- crowdfunding and indie publishing -- have combined to create a new way to pay for content. Yes, now everybody can cosplay the Florentine Medicis in the role of patrons of the arts.
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