Reports & ResearchSeptember 7, 2017
The top complaints about email: Too much, too aggressive, too irrelevant, too repetitive, too busy. Here are data-based tips to tackle these problems and retain subscribers.
Reports & ResearchAugust 31, 2017
Consumers say they opt-in to email newsletters, promotions, and lists because they want discounts and promotions. Or because they want an offered incentive. Or to support a brand or cause they love. Or to get exclusive content. Our latest trend report takes a close, research-based look at these and other factors that make subscribers smile to see your email.
Reports & ResearchAugust 24, 2017
What do you call a market that has not yet served 65% of its potential customers? A market selling low-weight, easily shipped, relatively high-value merchandise? And that merchandise has broad appeal for everyone from Millennials to Seniors? The beauty box subscription market is ready for growth.
Reports & ResearchAugust 17, 2017
Red or white, rose or sparkling, wine is Americas new trendy drink. It is being embraced by younger drinkers, who are also those most likely to want experiment with new tastes, making them ideal potential customers for subscription wine clubs. But outdated blue laws make it hard for retailers to ship wine across state lines. Heres how online wine merchants are satisfying the demand while working through (and around) the regulatory bottlenecks.
Reports & ResearchAugust 10, 2017
The easy way to do retention is to blast out special offers and rewards to loyal customers, lumping all the steady subscribers, the sleeping dogs, the irregular users, and other at-risk customers into the same anti-churn program. Research shows that, compared with control groups of customers who are not targeted at all, some retention programs actually inspire existing customers to cancel. Here are some of the factors and methods to consider in avoiding that failure mode.
Reports & ResearchAugust 3, 2017
As consumer financial lives move from the realm of physical cash into the cloud, subscribers -- especially younger subscribers -- want to make recurring payments easier, and they are glad to use credit cards to do so. Companies, from credit card providers to online processors to retailers to publishers, are looking to help them do it. But there is the danger of a backlash.
Best PracticeAugust 2, 2017
Europeans and the European government are taking data privacy very seriously. In fact, some are saying it is the most important change in data privacy regulation in the last 20 years. In May 2018, the two-year transition period for the European Unions new General Data Protection Regulation (GDPR) expires and the new data privacy law goes into effect. Any company doing business with European citizens, including subscription companies, will be impacted, regardless of where the company is located. Companies should start preparing now to comply with the laws and to avoid fines as large as 20 million for violation of the data privacy changes. Heres what you need to know.
Reports & ResearchJuly 25, 2017
Last month Pew Research Center issued its annual newspaper fact sheet, outlining the state of newspapers in the U.S. In this report, well share their results as well as examples and other research that support the overall trends. As the saying goes, we have good news and bad news. Circulation is down overall, as is advertising revenue and newsroom staff counts, but circulation revenue is up and digital readership and revenue are increasing. Lets dive a little deeper into the numbers.
Reports & ResearchJuly 20, 2017
Back in 2008, the banking industry was riding high on subprime mortgages that were essentially loans to people who were not good credit risks. Now, a new verse of that tune is playing out in the automotive arena, where subprime car loans are popular, and total auto-associated debt is at record highs. Second verse, same as the first? Automakers are hoping that new car subscription services will mitigate the worst and offer a new model for serving customers who should not be taking out car loans in the first place.
Reports & ResearchJuly 13, 2017
Book publishers, film studios, and TV channels beware! Indie content creators are bypassing traditional intermediaries and forging ongoing relationships directly with subscribing supporters. Two Internet trends -- crowdfunding and indie publishing -- have combined to create a new way to pay for content. Yes, now everybody can cosplay the Florentine Medicis in the role of patrons of the arts.
Reports & ResearchJuly 6, 2017
Console makers are seeking long-term control of the seller/customer relationship, and they see subscription services as a way to lock in brand loyalty. Mobile game publishers are realizing that gamer patience for in-app ads and freemium upgrades is wearing thin. So there are strong incentives for both ends of the video game market to look at the Netflix model with envy. However, the analogy between games and filmed entertainment is not perfect, so game publishers face hurdles particular to their industry.
Reports & ResearchJune 29, 2017
The market for devices that connect to the Internet is huge and growing. Someday soon, car tires will text when they are wearing out, refrigerators will announce the last yogurt, and pacemakers will call an ambulance. And consumers will sign up to pay monthly for all this to work.
Reports & ResearchJune 28, 2017
Net neutrality has been a hot topic of conversation for at least the last three years when President Obama urged regulators to protect net neutrality. Things quieted down in 2015 after the Federal Communications Commission (FCC) did just that, but there were opponents to the regulations. Now, under President Trumps administration, the topic is back in the spotlight, and it is an important one that impacts consumers and businesses alike, particularly subscription businesses who do most of their business via the Internet.
Reports & ResearchJune 22, 2017
When you look at user demand for news on mobile devices, you find hunger and satisfaction. Well, you find some hunger and a lot of satisfaction. In a landscape of free online news, the news app business model that succeeds will be the one that sells something special. The good news is that there is a (small) market for online subscription news, and publishers can make a living serving that market based on features such as excellence, highly valued content, and community.
Reports & ResearchJune 15, 2017
The streaming digital video market is chaotic, competitive, and rapidly evolving. But the market is also marked by intense consumer demand and the willingness of those consumers to pay and to subscribe. That means the market may be a free-for-all, but one in which there is big growth potential for companies who can offer video on demand that meets subscriber desire for compelling original content and the convenience of anytime, anywhere satisfaction.
Reports & ResearchJune 8, 2017
As reading becomes just one more thing you can do on your screen, new digital competition is pushing eBook, eNewspaper, and eMagazine brands in multiple directions. Prospects for revenue growth are not bright, and will not brighten unless publishers find ways not just to cope with technology challenges, but to transform them into strengths.
Reports & ResearchJune 1, 2017
The online dating industry is stuck in a rut, facing forecasts of dwindling revenue growth and flat penetration rates. The largest company has missed its most recent revenue target as it struggles against self-cannibalization by its very popular free option. The second-place company is looking to diversify into the job recruitment arena, and lesser competitors are facing obstacles. A forecast of flat-to-low growth may reflect the pessimistic opinion that current industry leaders are poorly positioned to take advantage of coming opportunities. However, research suggests untapped demographics and pathways to overcome these hurdles. This column looks at new research conducted in April 2017 to find the best ways to compete for subscribers.
Reports & ResearchMay 23, 2017
Millennial consumers may be a media brands most valuable customer. For print magazines evolving to digital, this demographic is most likely to use the digital side of your brand, saving you paper, ink, and stamps. And every brand will value the loyalty these consumers have to the brands they favor. Polling shows that Millennials are more likely to continue to subscribe to the brands they like, and less likely to cancel, even when money is tight. Their preference for auto-deduct payments is another demonstration of loyalty and makes their subscription behavior less subject to extinction-level annual reassessments.
Reports & ResearchMay 8, 2017
A look at the emerging subscription box industry reveals rising popularity, new player launches, established retailer buy-in, and keen investor interest. Signs, however, point both to growth and consolidation ahead.
FeaturesSeptember 27, 2016
Many print newspapers have been around for more than 100 years. Digital news, on the other hand, is relatively young in terms of life cycle. Unfortunately, the news industry continues to struggle with the transition away from print toward the digital side of the house and how to monetize it. Arvid Tchivzhel of Mather Economics discusses the revenue strategies of news content to better understand ROI and shares insight into how a subtle change in mindset can make a big difference.
Reports & ResearchSeptember 20, 2016
Since the AMEX-COSTCO "divorce", many recurring merchants have been proactive reaching out to customers to mitigate its impact since American Express cards operate separately from the Visa/MasterCard Account Updater network. Melanie Stout, of the Paul Larsen Consulting Group, outlines their latest data on declines and on the "divorce's" ongoing impact to recurring subscription merchants.
Reports & ResearchAugust 2, 2016
As ad blocking usage continues to grow, publishers and organizations like the Newspaper Association of America are turning up the heat, to fight against companies like Adblock Plus, Brave and Optimal who threaten their livelihood. As ad revenue declines because of ad blocking, publishers like Axel Springer are waging court battles abroad to fight against unfair competition and business practices, while in the U.S., the NAA takes their complaint to the NAA.The growth of mobile ad blocking escalates the problem, particularly for mixed revenue business models. In this report, we've got the latest ad blocking news with exclusive commentary from NAA and Adblock Plus.
Reports & ResearchJuly 27, 2016
Involuntary churn for subscription- and membership-based companies are rising. Its not just due to EMV (chip cards) either. Now that its been a month since the Costco-American Express divorce, we are seeing an 18% increase in decline rates and expect declines to continue to rise in July and August.
Industry NewsJune 29, 2016
A recent Pew Research Center study of 14 news magazines shows single copy sales for digital issues are up an average of 30 percent and digital subscriptions are up 6 percent, while print subscriptions and newsstand sales dropped slightly. Though the data varies across titles, most of the magazines saw year-over-year gains in their website traffic as well, reports Pew Research Center.
ReportsJune 1, 2016
The Account Updater service is the single most important measure that subscription merchants can take to combat "card-not-present" issues and protect their recurring revenue. Researched and written in conjunction with Paul Larsen Consulting, this report provides subscription merchants with a substantial introduction to Account Updater, along with insights and trends you need to know to prepare your business so you're not left in the lurch when the next big data breach occurs. BONUS: Our directory of 25 subscription management and billing platforms that support Account Updater services.
ReportsFebruary 8, 2016
Created for subscription businesses and membership organizations, the Customer Service Handbook gives you step-by-step instructions to and proven methodologies for establishing, staffing and running an effective customer service department. Over 20 checklists, decision-trees and specific examples to jump start your customer service success!
ReportsJanuary 4, 2016
Subscription businesses are increasingly leveraging Native Advertising as a line of revenue or as a means to acquire subscribers. In this 12-page report, understand the Federal Trade Commission's recent guidelines and pertinent examples.
Reports & ResearchNovember 6, 2015
Every fall, InfoCommerce Group announces their picks for the InfoCommerce Model of Excellence awards. This program profiles industry exemplars to show how real revenue is generated by selling and distributing information online. To decide what companies are selected to become a model of excellence, they scan the business information landscape to identify companies whose products - both new and established - that have important new business models, or offer technological innovation within the field of online information and highlight them as a model for other companies to emulate.
ReportsFebruary 6, 2015
Our Benchmark Report on Email Marketing for Subscription Content is a concise but information-packed report that's sure to take your email marketing program to the next level. This report will shed light on the effective use of email to sell online subscriptions. You'll definitely want to buy Benchmark Report on Email Marketing for Subscription Content, which contains 43 pages, 30 charts, plus lots of helpful tactical advice! You won't be disappointed!
Reports & ResearchNovember 30, 2014
Every fall, InfoCommerce Group announces their picks for the InfoCommerce Model of Excellence awards. This program profiles industry exemplars to show how real revenue is generated by selling and distributing information online. To decide what companies are selected to become a model of excellence, they scan the business information landscape to identify companies whose products -- both new and established -- that have important new business models, or offer technological innovation within the field of online information and highlight them as a model for other companies to emulate.