Reports & ResearchDecember 10, 2017
Gone are the days when checking a "include mobile" box in your online ad buy was the extent of your mobile marketing strategy. Mobile Marketing today is an essential and separate channel for effective marketers in the U.S. In this Subscription Insider STATPACK, we examine Mobile Marketing budget and tactics, metrics and challenges, effectiveness, the consumer perspective, the marketer perspective and advertising spending trends. Download the 93-page PowerPoint with 40 charts and graphs to access all the data you need to inform your own companys mobile marketing strategy and performance.
Reports & ResearchDecember 7, 2017
Amazon is now showing interest in becoming a prescription drug provider. CVS has offered to acquire healthcare giant Aetna. As these behemoths step, none-too-lightly, into new healthcare markets, what effect will they have on healthcare subscription providers and practices?
Reports & ResearchDecember 3, 2017
Content Marketing is used by over 90% of marketers in the U.S. Unless you have been working under a rock, Content Marketing is big. Its triple-digit revenues growth is no accident as Content Marketing is a proven strategy for driving leads and revenues. In this Subscription Insider STATPACK, we examine Content Marketing revenues, budgets, familiarity and use in the U.S. We look at Content Marketing trend data from the marketing perspective, the consumer perspective as well as data on goals, tactics and its effectiveness. All the data you can use to inform your own companys content marketing strategy and performance. Download the 96-page PowerPoint with 42 charts and graphs, with one embedded excel workbook to access all the research and data.
Reports & ResearchNovember 27, 2017
Paid content is continually evolving, from consumer usage, attitudes, and preferred payment methods to segments of the paid content industry still adopting digital subscriptions. In this Subscription Insider STATPACK, understand it all as we look at Paid Content. We examine paid content trends, format, revenue. Also, we include trend data on e-publishing, periodical publishing, consumer magazines, newspapers, digital subscriptions, audience profiles and consumption as well as consumer preferences and behaviors such as payment methods, devices, and attitudes. Download the 98-page PowerPoint with 35 charts and graphs, with two embedded excel workbooks to access all the research and data.
Reports & ResearchNovember 24, 2017
Giving Tuesday is a new holiday, the Tuesday after Thanksgiving, that encourages donations, especially online. Thats a great way to inspire donors, but for continuing engagement that builds relationships and leads to recurring donations, treat charitable givers as do subscription companies -- build an ongoing relationship that provides value to donors and gives them the feeling that their donations are a value proposition.
Reports & ResearchNovember 21, 2017
The subscription box industry is still growing, and publishers are shifting from an ad-revenue model to a new reliance on subscription. That makes this holiday season a prime time for customers to put gift subscriptions on their shopping lists.
Reports & ResearchNovember 20, 2017
Influence Marketing is an increasing part of marketing strategy and budgets and if its included in yours, know the data that can inform your program. In this Subscription Insider STATPACK, we look at Influence Marketing. We examine marketing spend, who is doing it, goals, benefits, challenges, channels used to engage influencers, and the leading strategies that benefit from influencer involvement. In addition, we look at the financials of influencer budgets, earnings and compensation, influencer effectiveness and impact, as well as blogging and social media marketing as related to influencers. Download the 85-page PowerPoint with 37 charts and graphs, with three embedded excel workbooks to access all the research and data.
Reports & ResearchNovember 20, 2017
Are you considering crowdfunding to launch or scale your subscription business? Make sure you understand the global trends and key players in crowdfunding before you get started, so you are educated. In this Subscription Insider STATPACK, we look at crowdfunding. We examine crowdfunding volume worldwide, crowdfunding campaign data, global platform data, insight into selected crowdfunding platforms, as well as US and Canadian crowdfunding data. Download the 63-page PowerPoint with 26 charts and graphs, with two embedded excel workbooks to access all the research and data.
Reports & ResearchNovember 13, 2017
In this STATPACK, E-mail Marketing in the U.S., we look at e-mail marketing sizing, use and strategy, effectiveness and metrics, email advertising, mobile email marketing, personalization, consumer perception and behavior, and spam. Download the 128-page PowerPoint with 56 charts and graphs, with 2 embedded excel workbooks to access all the research and data.
Reports & ResearchNovember 13, 2017
In this STATPACK, E-mail Usage in the U.S., we look at e-mail usage by consumers. We examine email usage by consumers, consumer behavior, how consumers respond to email marketing, plus reinforce the amount of spam that consumers deal with on a global basis. Download the 74-page PowerPoint with 32 charts and graphs, with 3 embedded excel workbooks to access all the research and data.
Reports & ResearchNovember 6, 2017
User tracking and programmatic advertising has transformed the way advertising is served to people as they browse the Internet. But as advertisers overstep, they are triggering a backlash that may end up helping websites that depend on user subscriptions.
Reports & ResearchNovember 5, 2017
Need a stat for a presentation or business plan? Perhaps you need to find proof points for your team or next years budget planning? We have your covered! Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. In this STATPACK, we examine social media advertising in the U.S. with 13 charts and graph that look at the social media advertising by format, device and industry as well as revenue and country comparisons.
Reports & ResearchNovember 5, 2017
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. In this STATPACK, we examine digital search advertising in the U.S. with 13 charts and graphs that look at digital search advertising by format, device, and industry as well as revenue and country comparisons.
Reports & ResearchOctober 27, 2017
While newspaper advertising revenue continues to plummet, some in the industry are looking for a new proportion of subscription revenue to ad revenue. Thats based on recent reports that digital subscriptions -- and digital revenue -- are on the rise. Add in continued confidence in newspapers, especially in an unsettled age of fake news, and maybe, just maybe, a viable news business model is emerging.
Reports & ResearchOctober 19, 2017
The technology now exists to offer fast broadband mobile data subscription service to every human on the planet. Elon Musk says hell make it happen before 2024, and if he doesnt, someone else will soon enough. Then what?
Reports & ResearchOctober 5, 2017
$100 billion in global revenue is a big pie, and when you cut that pie into slices, its a mess of alphabet soup inside. Heres a look at CRM, SCM, ERP, HCM, and the rest of the letters that spell SaaS.
Reports & ResearchSeptember 28, 2017
The future is bright for e-books. Market penetration is rising. Young people are embracing the medium. Indie publishers are embracing digital business models. But there are challenges that the industry has yet to resolve, and as a result, growth has stopped as the industry has reached a plateau.
Reports & ResearchSeptember 21, 2017
Technology has overturned business models and revolutionized the way we enjoy music maybe more than it has any other form of entertainment. That revolution continues to shake up music makers and distributors. But the universal human yearning to listen means that opportunity will be there, somehow. The recording industry seems to be finding that opportunity in anywhere-anytime music, especially on a subscription basis.
Reports & ResearchSeptember 7, 2017
The top complaints about email: Too much, too aggressive, too irrelevant, too repetitive, too busy. Here are data-based tips to tackle these problems and retain subscribers.
Reports & ResearchAugust 31, 2017
Consumers say they opt-in to email newsletters, promotions, and lists because they want discounts and promotions. Or because they want an offered incentive. Or to support a brand or cause they love. Or to get exclusive content. Our latest trend report takes a close, research-based look at these and other factors that make subscribers smile to see your email.
Reports & ResearchAugust 24, 2017
What do you call a market that has not yet served 65% of its potential customers? A market selling low-weight, easily shipped, relatively high-value merchandise? And that merchandise has broad appeal for everyone from Millennials to Seniors? The beauty box subscription market is ready for growth.
Reports & ResearchAugust 17, 2017
Red or white, rose or sparkling, wine is Americas new trendy drink. It is being embraced by younger drinkers, who are also those most likely to want experiment with new tastes, making them ideal potential customers for subscription wine clubs. But outdated blue laws make it hard for retailers to ship wine across state lines. Heres how online wine merchants are satisfying the demand while working through (and around) the regulatory bottlenecks.
Reports & ResearchAugust 10, 2017
The easy way to do retention is to blast out special offers and rewards to loyal customers, lumping all the steady subscribers, the sleeping dogs, the irregular users, and other at-risk customers into the same anti-churn program. Research shows that, compared with control groups of customers who are not targeted at all, some retention programs actually inspire existing customers to cancel. Here are some of the factors and methods to consider in avoiding that failure mode.
Reports & ResearchAugust 3, 2017
As consumer financial lives move from the realm of physical cash into the cloud, subscribers -- especially younger subscribers -- want to make recurring payments easier, and they are glad to use credit cards to do so. Companies, from credit card providers to online processors to retailers to publishers, are looking to help them do it. But there is the danger of a backlash.
Best PracticeAugust 2, 2017
Europeans and the European government are taking data privacy very seriously. In fact, some are saying it is the most important change in data privacy regulation in the last 20 years. In May 2018, the two-year transition period for the European Unions new General Data Protection Regulation (GDPR) expires and the new data privacy law goes into effect. Any company doing business with European citizens, including subscription companies, will be impacted, regardless of where the company is located. Companies should start preparing now to comply with the laws and to avoid fines as large as 20 million for violation of the data privacy changes. Heres what you need to know.
Reports & ResearchJuly 25, 2017
Last month Pew Research Center issued its annual newspaper fact sheet, outlining the state of newspapers in the U.S. In this report, well share their results as well as examples and other research that support the overall trends. As the saying goes, we have good news and bad news. Circulation is down overall, as is advertising revenue and newsroom staff counts, but circulation revenue is up and digital readership and revenue are increasing. Lets dive a little deeper into the numbers.
Reports & ResearchJuly 20, 2017
Back in 2008, the banking industry was riding high on subprime mortgages that were essentially loans to people who were not good credit risks. Now, a new verse of that tune is playing out in the automotive arena, where subprime car loans are popular, and total auto-associated debt is at record highs. Second verse, same as the first? Automakers are hoping that new car subscription services will mitigate the worst and offer a new model for serving customers who should not be taking out car loans in the first place.
Reports & ResearchJuly 13, 2017
Book publishers, film studios, and TV channels beware! Indie content creators are bypassing traditional intermediaries and forging ongoing relationships directly with subscribing supporters. Two Internet trends -- crowdfunding and indie publishing -- have combined to create a new way to pay for content. Yes, now everybody can cosplay the Florentine Medicis in the role of patrons of the arts.
Reports & ResearchJuly 6, 2017
Console makers are seeking long-term control of the seller/customer relationship, and they see subscription services as a way to lock in brand loyalty. Mobile game publishers are realizing that gamer patience for in-app ads and freemium upgrades is wearing thin. So there are strong incentives for both ends of the video game market to look at the Netflix model with envy. However, the analogy between games and filmed entertainment is not perfect, so game publishers face hurdles particular to their industry.
Reports & ResearchJune 29, 2017
The market for devices that connect to the Internet is huge and growing. Someday soon, car tires will text when they are wearing out, refrigerators will announce the last yogurt, and pacemakers will call an ambulance. And consumers will sign up to pay monthly for all this to work.