PRSA, Measurable SEO, WCAPRA and Sublytics to speak at Subscription Show 2019
Boston, MA – Subscription Insider, an independent media company focused on the business of subscriptions, announced new speakers discussing the latest on subscription-centric acquisition, technology, subscriber acquisition and onboarding at Subscription Show 2019.
Subscription Show 2019 features actionable strategies, data, and educational, non-salesy content. The new speakers represent PRSA, Measurable SEO, WCAPRA and Sublytics.
PRSA Case Study: How We Achieved Year-over-year Growth With Our On-Boarding Program
Track: Subscriber Onboarding
In this case study, Torry Burdick, the CMO of the Publis Relations Society of America (PRSA) with Barbara Kaplowitz, founder of Big Huge Ideas, will share how PRSA has achieved year-over-year growth with changes in their program. Torry will share how they have continually updated their onboarding program and results, numbers and examples to share.
Paywalls, Meters and SEO: How To Get Gated Content Highly Ranked By Google
Track: Subscriber Acquisition
Your content and information is highly-valued by your subscribers, but how are you achieve top rankings in Google since it is behind your metered or hard paywall? Quality content, a well-defined keyword strategy and a solid technical setup can position you at the top of search results, driving traffic that converts to your site. In this session, Chuck Price of Measurable SEO will brief you on the latest Google updates and their potential impact on subscription companies, present case studies. and discuss key issues specific to paywalls and SEO.
A Topography of Payments Technology
Track: Subscription Technology
Most people think processing a payment is very simple. However, following a transaction along its path it becomes very apparent that many systems, networks, and players are involved. This advanced workshop with Nick Fredrick of Rebar Technology (a W. Capra Company) will explore the lifecycle associated with these transactions. With a specific focus on CNP transactions (both one-time and recurring) we’ll examine the rails a typical transaction may transverse and the various ecosystem players who each add a key piece of value. Standard terminology and the types of service providers who play (and overlap) in each space will be covered including e-commerce/subscription platforms, acquirers, gateways, fraud screening, settlement, reporting and others.
Why LTV is the Most Important Metric In The Subscription Economy
Track: Subscription Analytics
Lifetime Value (LTV) is the most important metric in the subscription economy. Many companies discuss its importance, but only few have mastered its application to maximize profitability and scale in their business. During this discussion, Walter Long of Sublytics will touch on the attributes of LTV which include data points that start from the beginning of the customer’s journey from their very first click. Rather than operating your marketing efforts under the premise of “I’m looking to acquire more customers”, we will show you what you need to focus on to change your strategy to “I need to identify where my most profitable customers originate so I can acquire more of them”.
Register today to lock in your spot at Subscription Show 2019. Learn from over 70+ sessions, keynotes, killer networking and much more. It's all designed to help you and your business grow. Plus, check out leading subscription-focused platforms, tools and services in our exhibition hall!
Make the industry connections and get the information you need to grow your recurring revenue, membership or subscription business at Subscription Show 2019.
About Subscription Insider and Subscription Show 2019
Subscription Show 2019 is produced by Subscription Insider, a media company focused on the business of subscriptions, and the industry's leading source for subscription-focused news, how-to information, training, and research. Learn more at: www.subscriptioninsider.com
Subscription Insider brings an independent editorial eye to the educational content and overall design of Subscription Show 2019, a deep-dive into all thing’s subscriptions. In this one industry conference, you will be able to connect with peers, learn the latest best subscription-focused best practices, and talk to technology and service vendors from across the entire subscription ecosystem. Learn more at: www.subscriptionshow.com