Data Privacy and Subscription Regulatory Topics Addressed at Subscription Show 2019
From subscription offers, free trials, special promotions, marketing copy, auto-renewal notification, renewal notification, consumer privacy, financial reporting, payment processes, and more – there are a lot of laws that subscription companies need to understand and comply with.
Subscription Show 2019 features three informative sessions for recurring revenue companies to understand the latest regulations and how to plan to comply with them.
GRAND KEYNOTE: The Role of Regulation in Subscriptions, Recurring-Revenue & Membership Companies
While this Grand Keynote is not a primer on every legal issue, Lesley Fair, Senior Attorney, Bureau of Consumer Protection, Federal Trade Commission (FTC) and Lisa B. Dubrow, Esq. will explore the key issues and trends in regulation and the reasons behind these trends. For subscription companies, not only understanding and complying with these rules but developing a strategy for staying up-to-date on the evolving regulatory landscape will help keep your organization on the right side of the law.
WORKSHOP: Dos and Don’ts To Stay On The Right Side of Subscription Law
When acquiring and retaining customers you need to understand the basic laws pertaining to the proper marketing of your products and services, as well as those laws specifically addressing subscription and recurring sales models. Lisa B. Dubrow, Esq. will walk through some high-level legal issues to keep in mind as you develop your marketing strategies to help keep you out of trouble with state and federal regulators as well as avoid competitive challenges.
This practical lesson will address issues surrounding:
- Auto-renewal legal requirements
- Offer and payment page design
- The fuss about clear & conspicuous disclosures
- Advertising claims about your products/services
- Price issues and testing
SESSION: Data Privacy and Your Subscription Product
With GDPR and new regulations passed and in development across the US, in particular CCPA, data privacy is the new normal for subscription companies to build privacy into their business, not only in marketing programs but throughout their products and user experience to address compliance.
In this session, Lisa B. Dubrow, Esq. will lead a discussion with Felicity Fisher, CIPP/E of FieldFisher, and privacy, security and information expert, will discuss the current state of data privacy and discuss how companies can plan for and address the key compliance requirements to help stay out of trouble, keep up with peers, and address customer expectations in an ever-evolving space.
This session will also include a discussion with Adam Altman of Rebilly, a SaaS company that has gone through the data privacy journey, to provide practical insights, learnings and recommendations to help those starting out or continuing on their data privacy journey.
Register today to lock in your spot at Subscription Show 2019. Learn from over 70+ sessions, keynotes, killer networking and much more. It's all designed to help you and your business grow. Plus, check out leading subscription-focused platforms, tools and services in our exhibition hall!
About Subscription Insider and Subscription Show 2019
Subscription Show 2019 is produced by Subscription Insider, a media company focused on the business of subscriptions, and the industry's leading source for subscription-focused news, how-to information, training, and research. Learn more at: www.subscriptioninsider.com
Subscription Insider brings an independent editorial eye to the educational content and overall design of Subscription Show 2019, a deep-dive into all thing’s subscriptions. In this one industry conference, you will be able to connect with peers, learn the latest best subscription-focused best practices, and talk to technology and service vendors from across the entire subscription ecosystem. Learn more at: www.subscriptionshow.com