Retention Point: The Single Largest Growth Factor in Your Business

Do you know how to achieve the “Retention Point” in your business, that moment when your members fall in love with you and become

Do you know how to achieve the “Retention Point” in your business, that moment when your members fall in love with you and become Lifers?

In this on-demand seminar, we’ll show you why that happens and the exact steps to make it happen more often, on purpose. With one-half of subscription revenue growth coming from retention, understanding how to achieve your own Retention Point can make a big difference in your renewals.

Robert Skrob, president of Membership Services, Inc. and expert on growing membership businesses, will reveal:

The five fallacies of membership retention that most subscription businesses implement that actually INCREASE member churn rates.
Five case studies of subscription business turnarounds (or successful launches) including a publisher, subscription box, SAAS, association and a charity/nonprofit.
Simple tactics you can swipe and deploy within your membership program to improve retention.
How Robert has helped subscriptions achieve 90-95% annual renewal percentages
The single biggest misunderstanding subscription companies believe that kills membership growth.

Before you can generate new subscribers, you’ve got to implement systems to stop your members from quitting. This seminar is focused on delivering actionable tactics to understand how to increase member lifetime value.

ON-DEMAND VIDEO:

Filed in On-Demand Webinars, Subscriber Only, Subscriber Retention

Kathleen Greenler Sexton

Kathy Greenler Sexton is the CEO & Publisher of Subscription Insider, a digital media company that delivers intelligence on how to build, market and sell subscription-based products and services.(www.subscriptioninsider.com) She is a recognized expert in digital subscription business models, market strategy, brand development, and digital information products. Prior to Subscription Insider, Kathy led the SIIA Content Division as its VP & General Manager growing membership and revenue while helping media, publishing and information companies navigate the dramatic changes in content creation, business models, and technology. Kathy played key executive roles in the successful sale of Individual.com, NewsAlert/ Inlumen, and HighBeam Research. She launched and led the growth of leading digital brands including AltaVista, Individual.com, and HighBeam Research. She also executed turn-around and new-to-market solutions for SIIA, ZoomInfo, Business & Legal Resources, Inlumen, and OrderMotion. Kathy is a frequent speaker at industry conferences on the Subscription Economy. She lives in the greater-Boston area with her husband and son is an avid skier and Boston sports fan.

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