News and information sites account for less than 10% of Web traffic, so if you’re looking to make a volume play with your advertising sales, you’re likely to lose. But that doesn’t mean that subscription and advertising sales are mutually exclusive. In fact, Jon Slade, Commercial Director of Digital Advertising at the Financial Times, believes just the opposite – that there’s a symbiotic relationship between subscription sales and advertising revenue growth.
In this 30-minute on-demand video tutorial, discover:
- The 4 pillars of providing a quality experience to your advertisers
- How subscriber data can allow you to provide a more targeted audience to your advertisers
- How to provide better reports to your advertisers so that they keep coming back