How to Transform Your Non-Subscription Business Into A Profitable Subscription Business

Looking to transition your products or services from perpetual licenses, or one-off purchases, to a recurring revenue model? In this on-demandwebinar, we outline successful

Looking to transition your products or services from perpetual licenses, or one-off purchases, to a recurring revenue model? In this on-demand webinar, we outline successful strategies and tactics to help your software business transform into a recurring revenue machine.

Understand the broad trends that are driving the companies toward subscriptions and learn hands-on tips for making the shift to subscriptions. Philipp Reichardt of 2Checkout will specifically educate attendees on:

Transition Models: Attendees will understand their options for transitioning their business to a recurring-revenue subscription model and see which one makes the most sense for their business.
Pricing: Learn how to price your recurring products right.
Metrics: Recurring-revenue success means keeping your eyes on the right metrics and not only the KPIs your company currently uses. Use these new metrics to analyze your company’s health.
Subscription Lifecycle: Understand the subscription lifecycle and what capabilities you need for each stage.
Recovery Tools: What are recovery tools and why work with them? (HINT: They are the lifeblood of recurring-revenue companies.)

On-Demand Playback

About Our Guest Expert,
Philipp Reichardt, Vice-President, 2Checkout (Avangate)

Philipp brings more than a decade of global sales, digital commerce and subscriptions experience to 2Checkout (formerly Avangate), where he’s spent over five years working with mid-market and enterprise clients to build relationships and programs that create global eCommerce efficiencies and growth.

Prior to joining 2Checkout, Philipp led sales for North America, South America, Australia and New Zealand at asknet, Inc. Before working at asknet, Philipp established a North American sales channel, distribution network and advertisement partnerships for the German security software company Steganos.

He also founded and led Mod-Steps, providing full-service IT management solutions to small businesses across the medical, legal, software, non-profit and education industries and scaling the business to a sustainable operation. Philipp began his career marketing to small and medium businesses at Dell in Germany. He holds a bachelor’s degree in Communications from Concordia University.