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One mistake that many SaaS businesses make is thinking that once a subscription management system is in place, they are all set.
In this on-demand seminar, we will outline the strategies and tactics that SaaS companies should employ to grow revenue, by keeping customers engaged across the digital commerce lifecycle, from acquisition to activation, upgrade and renewal. Customers are expecting a more efficient, secure and personalized experience across these stages, so businesses need to be equipped to provide this. By being able to monetize across lifecycle stages and channels through smart commerce tools, businesses can turn revenue leakage into revenue uplift.
What You Will Learn:
- What are the stages of the digital commerce lifecycle and why they matter
- Revenue Leakage potential at every stage of the lifecycle
- Revenue Uplift opportunities, together with strategies and tactics for leveraging those opportunities
Guest Experts:
Erich Litch, Chief Revenue Officer, 2Checkout
Erich has over 20 years of senior leadership, commercial, product and operations experience in growing software & SaaS businesses. In this role at 2Checkout, Erich heads Sales and Marketing as well as Product Management. Erich has served in executive positions and leadership roles of several private and publicly held companies, including Fiserv Inc., CheckFree, and Corillian.
Derrick Maloney, Online Operations – Ecommerce Absolute Software
Derrick is a hands-on marketing professional with a successful record of leveraging 15+ years of experience executing and managing media buys for far too many companies to list. In addition to his media background, he has spent the latter half expanding his knowledge and range of interest to e-commerce optimization, focused on the customer lifecycle, from acquisition to retention and the overall customer experience with the goal of increasing ROI.
