Chip Cards: Don’t Let a Good Thing Crush Your Bottom-line

Understand why Chip Cards will completely upend your subscription business – and what you need to prepare for.

In 2013 and 2014, more than 30% of all credit cards in the US were reissued due to fraud and major merchant customer databases being compromised (e.g. Target, Home Depot, Anthem and others). As a Card-Not-Present (CNP) merchant, we are sure you have been working hard to mitigate churn in your customers due to this. It’s a big issue! Think updating 30% of your cards on file is a challenge? Think again, the biggest disruption is right here, right now. 

By October 2015, 100% of credit cards will be required to adhere to the new EMV standard. EMV, which stands for Europay, MasterCard, and Visa, is a global effort to ensure the security and global interoperability of chip-based payment cards. As a Card-Not-Present merchant, why should you care?

  • 100% churn of your customer’s credit and debit cards Do you have a plan in place to overcome this challenge?
  • Fraud will quickly move from POS to Online. Do you have a protection plan? 

In this on-demand webinar, Paul Larsen,  Founder and Managing Partner of PLC and our INSIDER Guide to Payment Processing, discusses why the new “Chip” Credit Cards will completely upend your Card-not-presence business – and how your business needs to prepare for these changes.