Winnipeg Free Press Experiences Early Success with Micropayments
New strategy is helping compensate for the erosion of its print audience
Seven months in, the Winnipeg Free Press is enjoying early success with its new micropayment strategy, even exceeding the newspaper’s goals and expectations. The process started about 18 months ago when the newspaper realized, despite a growing digital audience, that its digital advertising revenue was not sufficient to compensate for the erosion of its print audience. “We got to a point where we couldn’t wait and watch any longer,” said Christian Panson, vice president, digital.
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