Walgreens and Birchbox Partner to Expand Reach of Premium Beauty Brands
Premium beauty brands will soon be available in select Walgreens stores and online.
In an unlikely partnership, Walgreens and Birchbox are teaming up to offer retail beauty experiences to customers in-store and online. In addition to buying a minority interest in Birchbox, the partnership will help Walgreens bring premium beauty brands to the store, so customers can try before they buy. Initially, 11 Walgreens stores in major U.S. cities will feature Birchbox, starting in December. Birchbox will have dedicated space inside Walgreens stores and feature full-sized hair, skin and makeup products from more than 40 brands as well as Birchbox beauty consultants to help customers with sampling and purchase of products.
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