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Industry News

Viacom to Buy Ad-Supported Streaming Service Pluto TV for $340 Million

Dana E. Neuts, Subscription Insider January 25, 2019
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Tags: Mergers & Acquisitions (M&A) Advertising Sales OTT (Video Streaming) Consumer (B2C) Free (Registered User) Subscription Business Models Audience & Demand Generation

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Viacom will acquire the leading free streaming service in an all-cash deal.

Earlier this week, Viacom Inc. (NASDAQ: VIAB, VIA) announced that has agreed to buy the leading free streaming service, Pluto TV, for $340 million in an all-cash deal. With more than 12.5 million monthly active users, including 7.5 million watching Pluto TV on connected TVs, the ad-supported Pluto TV offers more than 100 live TV channels plus on-demand content, including sports, news, lifestyle, comedy, cartoons, gaming, TV shows and movies.

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