The New York Times Reports Q3 Success with Subscription-First Strategy
The Times reports 3 million digital subscribers and 4 million total subscribers.
Last Thursday, The New York Times (NYSE: NYT) reported that its subscriber-first strategy was successful during the third quarter of 2018. At the end of the third quarter, The New York Times had more than 3 million digital subscribers and 4 million total subscribers. This strategy helped the company bring in 203,000 total net new digital-only subscribers in the third quarter, and subscription revenue represented close to two-thirds of the company’s total revenue. Of the 203,000 new subscribers, 143,000 came from news and the balance came from NYT Cooking and Crossword.
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