Spotify and The Times Team Up in Acquisition-Retention Two-Step
By Minal Bopaiah Music streaming site Spotify has struck a deal with News UK to offer a year of free music to subscribers of The Times and The Sunday Times. While most media coverage has focused on the pros of the deal for Spotify, the deal is actually quite advantageous to both parties. Obvious, Spotify stands to gain by exposing The Times' 153,000 digital subscribers and 207,000 print+digital bundle subscribers to their service. But The Times also gains…
Subscription Insider now embargoes NEWS and FEATURE articles 14 days after they are published.
All registered site users can enjoy access to our full archive of news and feature content by logging in.
Remember — Subscription Insider membership includes access to all embargoed content.
Subscription Insider has upgraded to a new technology platform and our login process has changed:
FOR FREE EMBARGOED ACCESS:
- Newsletter Subscribers (Free): Please log in using the email you used to signup for our Newsletter. The first time you log in, you will need to reset your password.
- Registered Site Users: Please use the email and password you used when you registered for free site access for Subscription Insider.