SiriusXM Gets Serious with Second Price Hike in a Year
Will the latest price hike hurt subscription retention?
Satellite radio provider SiriusXM (NASDAQ: SIRI) is getting serious about its subscription rates with its second price hike in the last year, reports Music Business Worldwide. Effective April 27, a $1 price increase will impact SiriusXM’s Select package and SiriusXM Internet Radio products. Last June SiriusXM raised rates on its other packages by $1 a month: Mostly Music, News, Sports & Talk, Premier and All Access. Last year’s price hike doesn’t seem to have hurt SiriusXM…
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