Political Publishers Form Ad Network to Compete with Facebook and Google
The 2020 presidential election is expected to generate an estimated $10 billion in political ad revenue.
A bipartisan group of political news publishers has formed its own advertising network – the Digital News Alliance – to compete against Facebook and Google for political ad revenue. Mediaite, Law & Crime, the Washington Free Beacon, Daily Caller, Raw Story and AlterNet will offer a range of traditional and custom advertising packages that include display ads, video, newsletters, sponsorships, social media and other media. The sites have more than 145 million combined pageviews per month, 11 million Facebook followers and 1.1 million Twitter followers, creating extensive reach for the new ad network.
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