Political Publishers Form Ad Network to Compete with Facebook and Google
The 2020 presidential election is expected to generate an estimated $10 billion in political ad revenue.
A bipartisan group of political news publishers has formed its own advertising network – the Digital News Alliance – to compete against Facebook and Google for political ad revenue. Mediaite, Law & Crime, the Washington Free Beacon, Daily Caller, Raw Story and AlterNet will offer a range of traditional and custom advertising packages that include display ads, video, newsletters, sponsorships, social media and other media. The sites have more than 145 million combined pageviews per month, 11 million Facebook followers and 1.1 million Twitter followers, creating extensive reach for the new ad network.
Subscription Insider now embargoes NEWS and FEATURE articles 14 days after they are published.
All registered site users can enjoy access to our full archive of news and feature content by logging in.
Remember — Subscription Insider membership includes access to all embargoed content.
Subscription Insider has upgraded to a new technology platform and our login process has changed:
FOR FREE EMBARGOED ACCESS:
- Newsletter Subscribers (Free): Please log in using the email you used to signup for our Newsletter. The first time you log in, you will need to reset your password.
- Registered Site Users: Please use the email and password you used when you registered for free site access for Subscription Insider.