New Devices Driving Paid Content and Subscription Sales
New data shows that new devices from Apple, Google and Amazon may be the key to unlocking wide adoption of paid content. The report by MiDiA Research found that consumers with devices like Apple TV, Google Chromecast and Amazon Kindle Fire TV are driving paid music and video consumption beyond early adopters into the mainstream. Streaming video subscriptions still dominate the paid content space, with 50% of consumers with these devices subscribing to services like Netflix or Amazon Prime. But
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