MoviePass Lowers Movie Subscription to $6.95 a Month
Itís not about the money; itís about the data, says CEO.
MoviePass, a company that offers movie ticket subscriptions, has lowered its prices for the holidays, according to Cheddar. Now for $6.95 a month, film buffs can go to the movie theater once a day. Testing other business models, MoviePass previously used tiered subscription pricing, and most recently went to a $9.95 a month plan to attract ardent movie goers. In a recent interview with Cheddar, Ted Farnsworth, CEO of Helios and Matheson, the majority owner of MoviePass as of August 2017, explained that it isnít about the money though; it is about the data.
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