Lyft Launches New Membership Program ‘Lyft Pink’ for Frequent Users
Preferred pricing for riders who use Lyft 2+ times a week
With its new membership program, Lyft Pink, the ride-sharing service is advancing its mission to change how people think about transportation. Lyft wants people to stop thinking about cars as something to own, but as something they use as a service instead. Ideal for riders who use Lyft two or more times per week, Lyft Pink is a better way to ride, says the ride-sharing company, rewarding frequent users with preferred pricing and other perks.
Subscription Insider now embargoes NEWS and FEATURE articles 14 days after they are published.
All registered site users can enjoy access to our full archive of news and feature content by logging in.
Remember — Subscription Insider membership includes access to all embargoed content.
Subscription Insider has upgraded to a new technology platform and our login process has changed:
FOR FREE EMBARGOED ACCESS:
- Newsletter Subscribers (Free): Please log in using the email you used to signup for our Newsletter. The first time you log in, you will need to reset your password.
- Registered Site Users: Please use the email and password you used when you registered for free site access for Subscription Insider.