Lawmakers Question Jeff Bezos on Legitimacy of ‘Amazon’s Choice’
It is one of several Amazon business practices in question.
Amazon is in the hot seat as lawmakers question their business practices. Last week, Sen. Bob Menendez (D-N.J.) and Sen. Richard Blumenthal (D-Conn.) sent a letter to Amazon founder and CEO Jeff Bezos to ask how products receive the “Amazon’s Choice” badge. Started in 2015, the “Amazon’s Choice” badge is supposed to mark products with the highest customer satisfaction ratings, but the senators believe this practice may be deceptive. They believe the badge may mislead consumer to purchase Amazon’s own, sometimes inferior products instead of a competitor’s products, because shoppers view the badge as an endorsement by Amazon.
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