How Quartz Doubled Its Email Opt-In List (But Don't Copy Them Just Yet!)
Last week, The Atlantic's Quartz site quietly posted on its tumblr page some insights into its marketing strategy. For those of you looking to save time, here are the highlights: 1. Instead of requiring account creation and registration, the site moved to a simple opt-in form where a prospect just had to enter an email address. We definitely recommend this practice for free newsletters. 2. While the site only required an email address, it still allowed for optional
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