How European Publishers Are Fighting Ad Blocking
Publishers are employing creative solutions to fight the ad blocking epidemic.
Let’s face it. Ad blocking is here to stay, and it is costing publishers billions of dollars annually, $21.8 billion in 2015 and an estimated $41.4 billion in 2016. Publishers across the globe are trying to come up with creative ways to fight it. Here’s how some publishers across Europe, where ad blocking grew by 35% last year, are handling it: Axel Springer: German publisher Axel Springer bans readers who use ad blockers from Bild, a…
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