3 Tips from Harvard Business Review on Getting Value from ‘Old’ Content
While legacy publications have been slower to transition to digital platforms, they often have an advantage over new, digitally native publications: a decades- or centuries-long archive that can be monetized for retention and cross-sells. In a recent interview with Folio Magazine, Sarah McConville, Harvard Business Review’s VP of Marketing, shared tips from HBR’s success in monetizing its archives. McConville says to first begin with audience need, specifically what the customer values. Helping the reader to find
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